Why Your Blog Does Not Make Any Money
Are you tired of only making 3 to 4 cents per day for all of your hard work? You have tried and tried to make money blogging but you feel like you are banging your head against a wall. Most bloggers aren’t trying to make six or seven figures by blogging. They would just be happy with a five figure income. Have you tried all of the ad networks and have nothing to show but $3 or $4 a month for your efforts. So, why is your blog failing to make any money?
Let’s start here. I am going to assume off of the bat that you are writing great content. If you aren’t, hit the little x in the corner of your browser and get to work. If your content sucks, your blog sucks. It goes without saying that the bulk of your time should be spent writing good content.
If you are already writing good content then you have already won half the battle. The next thing to do is to stop making excuses. Every blogger that isn’t making money online has a reason why that is.
Let’s take a look the top three reasons excuses that are used (I used them too) to explain why you aren’t making any money blogging. and how to fix it.
#3 Your blog is too new.
I made this excuse in my first year of blogging. I didn’t expect to make any money so I didn’t make any money. If I had networked with people like the Financial Samurai or The Financial Blogger two years ago, I would be much further ahead in the game right now. If I had read the blogs of people like John Chow, Darren Rowse, and David Risley, my blogging income would be even higher today. (Read the story of how I grew my blog here).
A blog that is a few months old might not make you rich but it can bring in a decent income stream. Get out there and network and learn from the tips of bigger bloggers. There is no reason that a quality writer cannot use their blog to earn an extra $1,000 to $2,000 a month in part-time income by writing online. While you are waiting for your site to bring in the dough, get a paid writing job at another site. Not only will this build your name but it will add some dough to your paypal account.
A good blog can be leveraged into a lot of money making opportunities. You can use your website:
- to sell your products.
- to sell ads.
- as a resume for paid writing jobs.
- to garner a lump sum payment for selling your site.
#2 You can’t compete against the big boys.
Lots of bloggers complain that they cannot compete against bigger, stronger, faster loading blogs that have been around for a while and are already established. So what? In my area I realized that I didn’t have to compete against Forbes or the Motley Fool to carve out a niche for myself in the financial arena. There are more than enough readers in your niche for you to carve out a sizeable audience for yourself.
Besides you have an advantage on many larger sites. You have the ability to be flexible and rapidly change your strategy. For example, let’s say you started a blog to voice your opinion on different types of deli meats. Huge mistake! You may quickly learn that no one cares about that topic and switch your blog to a cooking site. It can take a larger site years to change its strategy. Plus you have the advantage of being able to give a better reading experience as you get to know your site’s reader personally.
Remember that you can be the innovator in your target market and can cover an area that larger sites are neglecting. Larger organizations tend to be slower at adapting to change.
AND THE NUMBER ONE REASON WHY YOUR BLOG IS NOT MAKING ANY MONEY IS BECAUSE…….
#1 You refuse to play the blog ranking game.
You may absolutely hate the ranking agencies but if your blog has no rank in any of the major ranking systems, your site is not going to be helpful to your money making quest. Everyone knows that Google, Facebook, Twitter, and ESPN are national brands that rank high across the board with Google and Alexa. But take a look at a much smaller site with just 10,000 pageviews a month. A site with 10,000 or less pageviews in a month can make decent money online if that site has a decent ranking somewhere.
Think of it like high school. Everyone wants to sit at the cool kids table. Everyone wants to be associated with someone who is popular. The same is true for blogging. Advertisers and potential blog employers all want to do business with a blog that is popular in some niche. That’s why it’s critical that you rank somewhere so that clients have something to measure your blog’s success by.
It doesn’t have to be Google Page Rank. We would all love to have a Page Rank of 10 but that could take years to achieve, if ever. If your Page Rank is zero, that doesn’t have to stop you from making money online. There are tons of different services that offer quantifiable metrics that you can use to demonstrate your site’s popularity. Here’s a good checklist to go buy:
- What is your Alexa ranking?
- What’s your Mozrank?
- How do you rank on Compete.com?
- What’s your SEM Rush traffic value?
- How many Yahoo page links and back links do you have?
- How many Twitter followers do you have?
- What about daily RSS readers?
- How many Facebook group friends?
- Where do you rank in your niche on Technorati?
- How do you measure up on Quantcast?
- What sites are bringing in your traffic on Google Analytics?
If you don’t know the answer to these things, find out!
You don’t have to hit the ball out of the park in all of these areas. All you need is to find success at a few of them.You can take the approach of rating pretty well across all of these metrics or pick one and try to rate as high as possible.
Accentuate the positives
When trying to find advertisers or writing jobs, too many bloggers highlight their negatives. (Ex: I don’t have page rank or I have never written for another site.) Scrap the negativity and emphasize the positives.
Highlight the number of people that follow you on Twitter or how your site has entered the top 500,000 on Alexa recently. Which sounds better to a potential client? My site’s readership went from 1000 readers a month to 1,500 a month or that my blog’s readership grew 50% last month! You have to admit the second one sounds a lot better.
I have learned that blogging is all about marketing. It doesn’t do any good to offer great content if you no one knows that it’s out there!