Is Now The Time To Invest In Apple?

Everyone in the world knows about Apple Inc. (NASDAQ: AAPL). If it’s in the technology arena, Apple does it. Apple makes money selling computer hardware and software applications. Apple generates sales from everything including it popular lines of iPods, iMac’s, iPhones, and iPads. Apple even derives revenue from music, books, laptop accessories, laptop cases, laptop sleeves, headphones, speakers, cables, and docks.

Shares of Apple Inc. dropped to $250 today. Apple’s stock has been in a steady freefall over the past 3 weeks. Shares have fallen from the $270’s and the stock has trimmed over $15 billion dollars off of its market cap. Why the steep drop? Some spectators believe that the price drop is due to a glitch with the phone’s antennae. Apparently the phone has a tendency to drop calls if it is held at the wrong angle. Apple is holding a press conference tomorrow to address the “death grip” issues.

I think that the drop in Apple’s shares is not totally due to the glitch. Apple’s shares have followed a similar pattern after the introduction of the iPad, and previous generation iPhones. Investors bid the stock up ahead of the introduction of a new product and then dump the shares after the product launch. This strategy is creating a buying opportunity for smart investors.

While Apple may have to modify existing phones or give free bumper cases to iPhone users, the fundamental growth story at Apple still remains unchanged. Consumer demand is still extremely high for the iPhone 4G and the iPad. Apple is still on place to earn over $16 per share next year. Apple is currently trading at a significantly discounted multiple to the company’s historical P/E of 32.

If the rumors are true about Verizon getting the iPhone, that would open up a whole new market for Apple. Analysts estimate that Apple could easily sell an additional 12 to 15 million iPhones in the first year alone. The iPad is still in its infancy and has continued room for sales growth with Apple just launching the product this year. Imagine what sales will be like when the iPad becomes available on Verizon’s network.

Apple may be a $230 billion dollar company but the growth is alive and well. The P/E ratio at 15 is actually lower than the company’s projected growth rate of 16.5%. Apple deserves to trade at a premium valuation not a discounted one. Even if you attached the industry average P/E and multiply it by the average earnings estimate, Apple is worth at least $350 per share.

At $250 or below, Apple is definitely a buy.

Disclosure: I do not own shares of Apple.

4 Potential Value Plays

This is a list of stocks that I am watching because the prices appear to be good values. I have no position long or short in any of these companies.

1. Verizon (VZ)- Verizon is purely a dividend play for 2010. Growth will be tepid this year as the company’s landline business is shrinking. The growth for Verizon won’t come until 2011 when the telecommunications company is rumored to be adding Apple’s popular iPhone to its product offerings. According to the Wall Street Journal, “only 26% of the company’s annual-subscriber (retail) wireless customers held smartphonesor multimedia devices.” There is tremendous growth potential in selling smartphones and data plans to these customers.

2. Exxon Mobil (XOM) -At $64 a share the oil giant is falling into buy territory.  The oil bubble seems to have burst but with global economies recovering oil demand should be on the rise. The recent acquisition of XTO gives Exxon more exposure to the natural gas sector. With the recent market drop investors will flock to solid large cap names with strong balance sheets like Exxon. 

3. Goldman Sachs (GS) – I have learned from past experience to never bet against Goldman Sachs. Wall Street is expecting Goldman Sachs to earn anywhere from 17.50-18.75 per share for the current year which means the best investment bank in the world is selling for just 8 to 8.5 times 2010 earnings.

4. Apple (AAPL)- There may be a little more downside in Apple but not too much more. Shares have been punished relatively quickly. The stock has cooled dramatically from the $215 level just 10 days ago. The stock was due for a pullback sometime and maybe the market’s lukewarm response to the iPad was the reasoning. Either way shares look like a decent buy in the 180′s.