There are so many articles written about the importance of Google Page Rank. I even wrote one myself on taking steps to increase your Page Rank. Google PageRank is important to website owners because it is one of the metrics that advertisers use to determine how much they are willing to pay for a particular ad on a website. While Google PageRank is a legitimate tool to use when assessing a site, there are other tools that are just as useful for determining the popularity of a website. Let’s take a look at a new player in the ranking game known as MozRank.
What is Google PageRank?
Google PageRank has been the king of ranking webpages for the past few years. Page Rank determines how popular a particular web page is by looking at the quantity of links that a site receives. Google then ranks the site based on the quality of the sites that are linking to it. You get more juice when a site with a higher Page Rank links to you than a lower level site. The most popular websites have a PageRank of 10 whereas the least popular websites have a PageRank of 0.
Why not MozRank?
MozRank is a much more comprehensive ranking system and a direct competitor to Google’s ranking system. MozRank is increasing in popularity amongst advertisers and SEO companies. MozRank will tell you exactly how well liked a page is on the Internet. MozRank measures a site’s popularity on major search engines, the popularity of a site around the blogosphere, traffic rank, and links to the site. Links from popular websites will increase the Mozrank of a site the most. The top rating that MozRank gives to a site is a 10 and the lowest rating is a 1.
Both systems rely heavily on backlinks and are useful in judging the popularity of a webpage. The more links to a given page, the more popular it becomes. The MozRank advantage is that it updates much more quickly than Google’s PageTank system. This is important because advertisers want the most accurate up to date information as possible. Potential advertisers using MozRank can get a more accurate gauge of a site’s presence on the web before spending precious ad dollars.
What do you think of MozRank?
I have actually found that the MozRank and PageRank of my site are pretty similar. The problem is that this is not always the case. Since it can take a year or more for your PageRank to update, your site may not properly reflect it’s true web presence on the Internet. You can find out your site’s MozRank by visiting Website Grader. If you want to learn more about MozRank, you can read about it here.
Do you think that MozRank could unseat the behemoth that is Google’s Page Rank? Which ranking system do you prefer to use in judging the popularity of your site?
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Barb Friedberg – MozRank, Competition, & Links
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