There are some stocks that I have never sold and don’t plan on selling. I have owned these stocks for years and will probably always own at least a share of these companies. I call these stocks my sleep easy portfolio because these are companies that I do not worry about. They are relatively boring companies that should remain profitable 5, 10 or 20 years from now. I think they are solid companies with major competitive advantages. In my opinion these are safe stable companies that all pay a dividend and can grow at reasonable rates going forward.
Nike – Dominates the athletic shoe and apparel market, From Jordan to Tiger Woods nobody sells more tennis shoes than Nike, Great financial position
McDonald’s – King of fast food industry, Great earnings power, Excellent marketing and good management. Plus, how often do you see a McDonald’s go out of business?
Hershey’s – Great brand name, Top 3 in chocolate industry, Unless people stop eating Reese’s Peanut Butter Cups, Kit Kats, Hershey’s Kisses, Almond Joys, Twizzlers, etc. Hershey’s should do just fine.
Kraft – Tons of brand names: From A1 steak sauce, Chips Ahoy cookies, Koolaid, Oscar Mayer, Nabisco, Oreo, Planters to Stove Top this consumer staple sells it.
All very good solid companies.
I’m a big fan of Nike and Maccas.
@Jae Jun
Thanks. I like each of these brands.
Selling McDs wat the biggest mistake of my life!
@Renee
The long term story at McDonald’s is still in place. You can always get back in when you think the price is cheap.
I also happen to own NKE and think its one of the best consumer discretionary stocks you can buy. I like KFT and MCD for their dividends and solid growth and almost picked up some shares recently. I decided to go with HNZ though instead. I think you can still buy MCD and make money over the long-term. However, you’d have to be willing to buy in increments in case the stock goes down.
@generationyinvestor
I am a supporter of dollar cost averaging.