Does Asana, Inc. have an economic moat?

Based on its FY2026 SEC filings, the Moat Index scores Asana, Inc. (ASAN) 45.8 out of 100 — a Shallow moat. The four filters behind that score (each 0–100): pricing power 100, returns on capital 0, balance-sheet safety 55, capital discipline 24.

How has ASAN's Moat Score changed over time?

The record logs 3 readings since Jul 17, 2026; the latest reads 45.8 out of 100 (shallow moat). No tier changes on record yet. The history is append-only — readings are only ever added, never rewritten.

The Moat Index

Asana, Inc.

ASAN · Technology · FY2026 filings · Shallow moat ·

Doesn't clear the bar

Shallow moat

The four filters

Pricing power100

Median gross margin 89.2% over 8y, very stable.

Returns on capital0

Median ROIC -365.0%, above the 9% hurdle in 0% of years.

Balance-sheet safety55

Net cash position — no leverage risk.

Capital discipline24

Owner earnings trend unclear, share count growing (dilution).

Margin of safety

Above valueOn sale

No price data

Owner earnings (normalized): —
Est. intrinsic value / share: —
Recent price: $7.69
Discount to value: No price data

Conservative model: 9% discount rate, 0% assumed growth (capped at 4%), maintenance capex ≈ min(capex, D&A).

9 years of fundamentals

The business, in plain English

Asana, Inc. booked $790.8M of revenue in FY2026 in the Technology sector and kept 89.0% of it as gross profit — a high-margin business by that measure. After every other cost, −23.9% of each revenue dollar reached the bottom line.

Across the filed record, revenue grew from $76.8M (FY2019) to $790.8M (FY2026) — about 39.5% a year compounded over 7 years.

The balance sheet carried $40.8M of total debt in FY2026. Balance-Sheet Safety scores it 55/100.

Put together: Pricing Power is the strongest of the four filters (100/100) and Returns on Capital the weakest (0/100), which is how ASAN lands at 46/100 — a Shallow moat.

This breakdown is generated from the filed numbers and sub-scores above — no outside narrative, no estimates. Where a filing doesn’t disclose an input, the sentence that would need it is omitted instead of guessed.

RevenueSales, as filed$790.8M FY2026

Gross marginRevenue kept after cost of goods89.0% FY2026

Return on invested capitalOperating profit on the capital employed−492.4% FY2025

Owner earningsCash an owner could take out−$170.8M FY2026

Gaps in a line mean that item isn’t in ASAN’s filings for that year — the series is never interpolated or estimated. The Table view lists every filed value, including operating and net margins, total debt, and share count.

Moat Score history

Moat Score over timeLast scored reading of each day, on the 0–100 scale45.8 / 100

Score history begins Jul 17, 2026 — the record builds from here and can’t be backfilled.

Tier changesSame-methodology crossings of the Wide / Narrow / Shallow bars

None yet — ASAN has read Shallow moat for every logged capture since Jul 17, 2026.

Scores are logged append-only and never overwritten — this record can’t be backfilled, which is exactly why it’s worth keeping.

Technology context

#232 of 532 scored Technology companies, ranked by Moat Score.

Nearest peers by Moat Score

#230CEVA Ceva, Inc.45.8 out of 100, Shallow moatShallow moat
#231RBLX Roblox Corporation45.8 out of 100, Shallow moatShallow moat
#233SPT SPROUT SOCIAL, INC.45.8 out of 100, Shallow moatShallow moat
#234ESTC Elastic N.V.45.8 out of 100, Shallow moatShallow moat

Compare ASAN with its nearest peers →All Technology companies on the Index →

Common questions about ASAN

Does Asana, Inc. have an economic moat?: Based on its FY2026 SEC filings, the Moat Index scores Asana, Inc. (ASAN) 45.8 out of 100 — a Shallow moat. The four filters behind that score (each 0–100): pricing power 100, returns on capital 0, balance-sheet safety 55, capital discipline 24.
How has ASAN's Moat Score changed over time?: The record logs 3 readings since Jul 17, 2026; the latest reads 45.8 out of 100 (shallow moat). No tier changes on record yet. The history is append-only — readings are only ever added, never rewritten.

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Scored from primary SEC filings via the public methodology. Educational only — not a recommendation to buy or sell ASAN. See the disclaimer.