Ford Motor Co
F · Consumer Discretionary · FY2025 filings · · Shallow moat ·
Doesn't clear the bar
The five investor questions
2021–2025 (latest 5 aligned FYs; v3 window cap 5): revenue $136.3B to $187.3B, increasing; diluted EPS 4.45 to -2.06, decreasing.
Median gross margin 14.8% over 10y, variable.
Median ROIC 16.2%, above the 12% hurdle in 67% of years.
Net debt/EBITDA n/ax, interest coverage -7x.
Owner earnings changed trend unclear over up to the ten most recent annual observations, share count n/a.
Price vs. value if growth stopped today
A cautious baseline, not a price target: what the shares may support if normalized owner earnings simply hold steady.
- $4.3B
- Unavailable — insufficient owner-earnings data
- Unavailable — insufficient growth-model data
- $12.31
- No price data
This zero-growth estimate assumes trailing owner earnings persist — unreliable for declining businesses. The recent FY revenue series does not trigger the three-consecutive-declines flag.
Among the current top-score group, the median current price is 216% above the zero-growth estimate across 49 of the current top 50 companies by Moat Score with both values.
Score records captured Sep 29, 2026 through Sep 30, 2026.
Exactly which 50 companies?
FTNT, IBEX, META, MEDP, MSFT, GOOG, LULU, ANF, IDXX, TXRH, FHI, QLYS, FFIV, ADBE, LLY, MANH, CPRT, VEEV, RMD, GRMN, PCTY, EAT, UI, SSD, MNST, DOCS, LRCX, MCO, NTAP, NVDA, CORT, SFM, MPTI, ULTA, SN, ROL, CTAS, PAYC, IRMD, DECK, MORN, INTU, JKHY, TPR, LGCY, DAL, GWW, ISRG, MPWR, LOPE
Missing a usable price or zero-growth estimate: ANF.
Model details under moat-index@3.0.0: zero-growth multiple 11.1×, capped-growth comparison at no more than 18×; 9% discount rate; high-end growth 0% (capped at 4%) using min(5y revenue CAGR, 5y diluted-EPS CAGR), clamped to 0%–4%; maintenance capex uses min(capex, D&A); abstain when D&A is unavailable. This is a disclosed model range, not intrinsic value as fact.
20 years of fundamentals
The business, in plain English
Ford Motor Co booked $187.3B of revenue in FY2025 in the Consumer Discretionary sector and kept 6.8% of it as gross profit — a thin-margin business by that measure. After every other cost, −4.4% of each revenue dollar reached the bottom line.
Across the filed record, revenue grew from $170.6B (FY2007) to $187.3B (FY2025) — about 0.5% a year compounded over 18 years.
It earned −57.5% on invested capital in the latest filed year, FY2025. Across the full 9-year measurable filed record, median ROIC was 16.2%. Over the v3 recent window (9 measurable filed years), median ROIC was 16.2%. The Returns on Capital filter above scores it 72/100.
F's latest filed year, FY2025, doesn't disclose total debt in a form the methodology can use, so current leverage is treated as unmeasured — never assumed to be zero.
Put together: Returns on Capital is the strongest of the five filters (72/100) and Pricing Power the weakest (10/100), which is how F lands at 42/100 — a Shallow moat.
This breakdown is generated from the filed numbers and sub-scores above — no outside narrative, no estimates. Where a filing doesn’t disclose an input, the sentence that would need it is omitted instead of guessed.
Exact FY and FY-1 financing invested-capital inputs are required.
The explained ROIC gaps have filed inputs but no meaningful positive invested-capital denominator. Other gaps mean the item is not in the filings for that year. The series is never interpolated or estimated. The Table view lists every filed value, including operating and net margins, total debt, and share count.
Visual explainers
The filing-backed explainer service is temporarily unavailable, so no partial or guessed chart is shown.
Moat Score history
Breaks in the line mark methodology or normalizer upgrades — readings across versions aren’t compared, so a level shift there isn’t a change in the business.
Tier changesSame-methodology and same-normalizer crossings of the Wide / Narrow / Shallow bars
- Normalizer upgraded unstamped (version unknown)tomoat-xbrl-normalizer@1.1.0 — readings across versions aren’t comparedJul 26, 2026
- Methodology upgraded moat-index@2.0.0tomoat-index@3.0.0 — readings across versions aren’t comparedJul 23, 2026
- Methodology upgraded moat-index@1.2.0tomoat-index@2.0.0 — readings across versions aren’t comparedJul 20, 2026
Scores are logged append-only and never overwritten — this record cannot be reconstructed retroactively, which is exactly why it’s worth keeping.
Insider activity
Form 4 reports mix P/S market or private transactions with compensation-plan mechanics. Activity casually described as “insider selling” can include compensation mechanics; awards, tax withholding, and option exercises are shown by their exact filed class here, never collapsed into “Bought” or “Sold.”
These are disclosed filing facts and arithmetic aggregates, not a signal or verdict.
This machine-readable surface covers SEC ownership filings from 2003; it does not represent earlier paper-era records.
Records still being gathered — partial as of retrieval Oct 5, 2026.
2 filings were skipped because the SEC primary document returned 404; the omission is disclosed and aggregates are withheld.
Among the rows shown, A/F/M acquisition, payment or withholding, and exercise or conversion rows outnumber S sale rows (19 versus 0). The filing codes alone do not establish that every such row arose from a compensation plan.
Trailing-12-month totals and the 90-day cluster result are withheld because this issuer walk is incomplete.
| Insider | Shares owned after | Date | Filing detail | ||||
|---|---|---|---|---|---|---|---|
| Ford III HenryDirector | Gift (G)Table I · Acquired · Class B Stock, $0.01 par value | 20,237 | —Gift (G) | — | See lot detail | Sep 22, 2026 | 3 filed lots
|
| Ford III HenryDirector | Gift (G)Table I · Disposed · Class B Stock, $0.01 par value | 8,673 | —Gift (G) | — | 304,177 | Sep 22, 2026 | 1 filed lot
|
| FORD WILLIAM CLAY JRDirector, Executive Chair and Chair | Other acquisition or disposition (J)Table I · Disposed · Common Stock, $0.01 par value | 1,549,761 | Not disclosed | Not disclosed | See lot detail | Sep 15, 2026 | 2 filed lots
|
| FORD WILLIAM CLAY JRDirector, Executive Chair and Chair | Other acquisition or disposition (J)Table I · Acquired · Class B Stock, $0.01 par value | 1,536,398 | Not disclosed | Not disclosed | See lot detail | Sep 15, 2026 | 2 filed lots
|
| WEINBERG JOHN SDirector | Grant, award, or other acquisition (A)Table II · Acquired · Ford Stock Units | 1,594 | Not disclosed | Not disclosed | See lot detail | Sep 1, 2026 | 2 filed lots
|
| Veihmeyer John BDirector | Grant, award, or other acquisition (A)Table II · Acquired · Ford Stock Units | 1,747 | Not disclosed | Not disclosed | See lot detail | Sep 1, 2026 | 2 filed lots
|
| THORNTON JOHN LDirector | Grant, award, or other acquisition (A)Table II · Acquired · Ford Stock Units | 4,792 | Not disclosed | Not disclosed | 448,521 | Sep 1, 2026 | 1 filed lot
|
| Radakovich Lynn VojvodichDirector | Grant, award, or other acquisition (A)Table II · Acquired · Ford Stock Units | 2,782 | Not disclosed | Not disclosed | See lot detail | Sep 1, 2026 | 2 filed lots
|
| MOONEY BETH EDirector | Grant, award, or other acquisition (A)Table II · Acquired · Ford Stock Units | 2,077 | Not disclosed | Not disclosed | See lot detail | Sep 1, 2026 | 2 filed lots
|
| Kennard William EDirector | Grant, award, or other acquisition (A)Table II · Acquired · Ford Stock Units | 3,271 | Not disclosed | Not disclosed | See lot detail | Sep 1, 2026 | 2 filed lots
|
| Huntsman Jon M JrDirector | Grant, award, or other acquisition (A)Table II · Acquired · Ford Stock Units | 1,055 | Not disclosed | Not disclosed | See lot detail | Sep 1, 2026 | 2 filed lots
|
| Helman William WDirector | Grant, award, or other acquisition (A)Table II · Acquired · Ford Stock Units | 619 | Not disclosed | Not disclosed | 57,887 | Sep 1, 2026 | 1 filed lot
|
| FORD WILLIAM CLAY JRDirector, Executive Chair and Chair | Grant, award, or other acquisition (A)Table II · Acquired · Ford Stock Units | 55 | Not disclosed | Not disclosed | 5,156 | Sep 1, 2026 | 1 filed lot
|
| Cisneros AdrianaDirector | Grant, award, or other acquisition (A)Table II · Acquired · Ford Stock Units | 672 | Not disclosed | Not disclosed | 62,756 | Sep 1, 2026 | 1 filed lot
|
| CASIANO KIMBERLY ADirector | Grant, award, or other acquisition (A)Table II · Acquired · Ford Stock Units | 5,782 | Not disclosed | Not disclosed | See lot detail | Sep 1, 2026 | 3 filed lots
|
Source-event as of . Retrieved .
Track record
How Ford Motor Co’s moat rated in each of the years we can reconstruct from its filings — scored only on what was knowable at the time — and what its price and returns did afterward. The score never saw a price; the two are joined only in hindsight, for education, not as a signal.
How to read this: each dot is what the engine would have scored F on that December 31; the line below is its total-return price path (dividends reinvested) in the years since.
Two tracks, one timeline: the score has its own 0–100 scale (top), the price its own 100-based scale (bottom) — never a shared axis. The price path is a total-return (dividends reinvested) index built from the same data the forward returns use; gaps in the score line are years with no reconstructed rating (see the table for why). The Table view carries every value.
What followed, in the years it rated Wide
In the reconstructed history shown, F did not rate Wide-moat in any year, so there is no wide-moat track record to report. That absence is itself the honest answer — we don’t manufacture a comparison where the rating never earned one.
Consumer Discretionary context
#273 of 487 scored Consumer Discretionary companies, ranked by Moat Score.
Nearest peers by Moat Score
- #271AN AUTONATION, INC.42.4 out of 100, Shallow moatShallow moat
- #272PMNT Perfect Moment Ltd.42.2 out of 100, Shallow moatShallow moat
- #274NSIT INSIGHT ENTERPRISES, INC.41.9 out of 100, Shallow moatShallow moat
- #275HOST HEALTHY CHOICE WELLNESS CORP.41.6 out of 100, Shallow moatShallow moat
Compare F with its nearest peers →All Consumer Discretionary companies on the Index →
Common questions about F
- Does Ford Motor Co have an economic moat?
- Based on its FY2025 SEC filings, the Moat Index scores Ford Motor Co (F) 41.9 out of 100 — a Shallow moat. The five questions behind that score begin at 20% each; if exactly one genuinely lacks data, the other four weights are renormalized and disclosed. revenue and EPS trend 57, pricing power 10, returns on capital 72, balance-sheet safety 28, capital allocation 44.
- How has F's Moat Score changed over time?
- The record logs 21 readings since Jul 17, 2026; the latest reads 41.9 out of 100 (shallow moat). No tier changes on record yet. (Methodology or normalizer upgrades on Jul 20, 2026, Jul 23, 2026, Jul 26, 2026 re-based the score; readings across versions aren't compared.) The history is append-only — readings are only ever added, never rewritten.