Does Ford Motor Co have an economic moat?

Based on its FY2025 SEC filings, the Moat Index scores Ford Motor Co (F) 38.8 out of 100 — below the Shallow-moat bar, so no moat. The four filters behind that score (each 0–100): pricing power 10, returns on capital 72, balance-sheet safety 28, capital discipline 44.

How has F's Moat Score changed over time?

The record logs 3 readings since Jul 17, 2026; the latest reads 38.8 out of 100 (no moat). No tier changes on record yet. The history is append-only — readings are only ever added, never rewritten.

The Moat Index

Ford Motor Co

F · Consumer Discretionary · FY2025 filings · No moat ·

Doesn't clear the bar

No moat

The four filters

Pricing power10

Median gross margin 14.8% over 10y, variable.

Returns on capital72

Median ROIC 16.2%, above the 9% hurdle in 67% of years.

Balance-sheet safety28

Net debt/EBITDA n/ax, interest coverage -7x.

Capital discipline44

Owner earnings trend unclear, share count n/a.

Margin of safety

Above valueOn sale

No price data

Owner earnings (normalized): $4.3B
Est. intrinsic value / share: —
Recent price: $14.21
Discount to value: No price data

Conservative model: 9% discount rate, 0% assumed growth (capped at 4%), maintenance capex ≈ min(capex, D&A).

20 years of fundamentals

The business, in plain English

Ford Motor Co booked $187.3B of revenue in FY2025 in the Consumer Discretionary sector and kept 6.8% of it as gross profit — a thin-margin business by that measure. After every other cost, −4.4% of each revenue dollar reached the bottom line.

Across the filed record, revenue grew from $170.6B (FY2007) to $187.3B (FY2025) — about 0.5% a year compounded over 18 years.

It earned −57.5% on invested capital in FY2025, with a median of 16.2% across 9 filed years. The Returns on Capital filter above scores it 72/100.

The balance sheet carried $291.0M of total debt in FY2020. Balance-Sheet Safety scores it 28/100.

Put together: Returns on Capital is the strongest of the four filters (72/100) and Pricing Power the weakest (10/100), which is how F lands at 39/100 — a None moat.

This breakdown is generated from the filed numbers and sub-scores above — no outside narrative, no estimates. Where a filing doesn’t disclose an input, the sentence that would need it is omitted instead of guessed.

RevenueSales, as filed$187.3B FY2025

Gross marginRevenue kept after cost of goods6.8% FY2025

Return on invested capitalOperating profit on the capital employed−57.5% FY2025

Owner earningsCash an owner could take out−$1.0B FY2025

Gaps in a line mean that item isn’t in F’s filings for that year — the series is never interpolated or estimated. The Table view lists every filed value, including operating and net margins, total debt, and share count.

Moat Score history

Moat Score over timeLast scored reading of each day, on the 0–100 scale38.8 / 100

Score history begins Jul 17, 2026 — the record builds from here and can’t be backfilled.

Tier changesSame-methodology crossings of the Wide / Narrow / Shallow bars

None yet — F has read No moat for every logged capture since Jul 17, 2026.

Scores are logged append-only and never overwritten — this record can’t be backfilled, which is exactly why it’s worth keeping.

Consumer Discretionary context

#220 of 340 scored Consumer Discretionary companies, ranked by Moat Score.

Nearest peers by Moat Score

#218BNBX BNB Plus Corp.39.0 out of 100, No moatNo moat
#219ACM AECOM39.0 out of 100, No moatNo moat
#221VSEC VSE CORPORATION38.8 out of 100, No moatNo moat
#222VNCE VINCE HOLDING CORP.38.6 out of 100, No moatNo moat

Compare F with its nearest peers →All Consumer Discretionary companies on the Index →

Common questions about F

Does Ford Motor Co have an economic moat?: Based on its FY2025 SEC filings, the Moat Index scores Ford Motor Co (F) 38.8 out of 100 — below the Shallow-moat bar, so no moat. The four filters behind that score (each 0–100): pricing power 10, returns on capital 72, balance-sheet safety 28, capital discipline 44.
How has F's Moat Score changed over time?: The record logs 3 readings since Jul 17, 2026; the latest reads 38.8 out of 100 (no moat). No tier changes on record yet. The history is append-only — readings are only ever added, never rewritten.

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Scored from primary SEC filings via the public methodology. Educational only — not a recommendation to buy or sell F. See the disclaimer.