Ford Motor Co

The business, in plain English

Ford Motor Co booked $187.3B of revenue in FY2025 in the Consumer Discretionary sector and kept 6.8% of it as gross profit — a thin-margin business by that measure. After every other cost, −4.4% of each revenue dollar reached the bottom line.

Across the filed record, revenue grew from $170.6B (FY2007) to $187.3B (FY2025) — about 0.5% a year compounded over 18 years.

It earned −57.5% on invested capital in the latest filed year, FY2025. Across the full 9-year measurable filed record, median ROIC was 16.2%. Over the v3 recent window (9 measurable filed years), median ROIC was 16.2%. The Returns on Capital filter above scores it 72/100.

F's latest filed year, FY2025, doesn't disclose total debt in a form the methodology can use, so current leverage is treated as unmeasured — never assumed to be zero.

Put together: Returns on Capital is the strongest of the five filters (72/100) and Pricing Power the weakest (10/100), which is how F lands at 42/100 — a Shallow moat.

This breakdown is generated from the filed numbers and sub-scores above — no outside narrative, no estimates. Where a filing doesn’t disclose an input, the sentence that would need it is omitted instead of guessed.