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Under Armour, Inc.

UA · Consumer Discretionary · $2.0B mkt cap · FY2026 filings · · No moat ·

Price verdict withheld — value if growth stopped today unreliable

No moat
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The five investor questions

13

2023–2026 (latest 4 aligned FYs; v3 window cap 5): revenue $5.9B to $5.0B, decreasing; diluted EPS 0.81 to -1.16, decreasing. Latest-filed diluted EPS remains usable for Business Trend, but an integer share-count change lacks enough evidence to confirm a comparable EPS basis; valuation growth therefore stays at 0%.

77

Median gross margin 46.1% over 9y, very stable.

8

Median ROIC 0.9%, above the 12% hurdle in 22% of years.

28

Net debt/EBITDA n/ax, interest coverage -3x.

50

Owner earnings changed trend unclear over up to the ten most recent annual observations.

Price vs. value if growth stopped today

A cautious baseline, not a price target: what the shares may support if normalized owner earnings simply hold steady.

Above value if growth stopped todayBelow value if growth stopped today
1085% above value if growth stopped today
$15.4M
$0.40
$0.40
$4.75
1085% above value if growth stopped today

What today’s price assumes: owner earnings growing ~64%/yr over 5 years. The zero-growth estimate assumes owner earnings stay flat (0% growth).

How to read this

We solve for the constant annual change in owner earnings that would make the five-year zero-growth estimate equal today’s price. This keeps the existing model inputs and calculation unchanged; it is an expectations lens, not a forecast.

This zero-growth estimate assumes trailing owner earnings persist — unreliable for declining businesses. UA revenue fell in each of the three most recent year-over-year FY comparisons, so this estimate is flagged as unreliable for this company.

Among the current top-score group, the median current price is 255% above the zero-growth estimate across 49 of the current top 50 companies by Moat Score with both values.

Score records captured Oct 16, 2026.

Exactly which 50 companies?

FTNT, IBEX, META, MEDP, MSFT, GOOG, LULU, ANF, IDXX, TXRH, FHI, QLYS, FFIV, ADBE, LLY, MANH, CPRT, VEEV, RMD, GRMN, PCTY, EAT, UI, SSD, MNST, DOCS, LRCX, MCO, NTAP, NVDA, CORT, SFM, MPTI, ULTA, SN, ROL, CTAS, PAYC, IRMD, DECK, MORN, INTU, JKHY, TPR, LGCY, DAL, GWW, ISRG, MPWR, LOPE

Missing a usable price or zero-growth estimate: ANF.

Model details under moat-index@3.0.0: zero-growth multiple 11.1×, capped-growth comparison at no more than 18×; 9% discount rate; high-end growth 0% (capped at 4%) using min(5y revenue CAGR, 5y diluted-EPS CAGR), clamped to 0%–4%; maintenance capex uses min(capex, D&A); abstain when D&A is unavailable. This is a disclosed model range, not intrinsic value as fact.

20 years of fundamentals

The business, in plain English

Under Armour, Inc. booked $5.0B of revenue in FY2026 in the Consumer Discretionary sector and kept 45.5% of it as gross profit — a solid-margin business by that measure. After every other cost, −10.0% of each revenue dollar reached the bottom line.

Across the filed record, revenue grew from $725M (FY2008) to $5.0B (FY2026) — about 11.3% a year compounded over 18 years.

It earned −5.6% on invested capital in the latest filed year, FY2026. Across the full 18-year measurable filed record, median ROIC was 12.9%. Over the v3 recent window (9 measurable filed years), median ROIC was 0.9%. The Returns on Capital filter above scores it 8/100.

The balance sheet carried $1.2B of total debt in FY2026. Balance-Sheet Safety scores it 28/100.

Put together: Pricing Power is the strongest of the five filters (77/100) and Returns on Capital the weakest (8/100), which is how UA lands at 35/100 — a None moat.

This breakdown is generated from the filed numbers and sub-scores above — no outside narrative, no estimates. Where a filing doesn’t disclose an input, the sentence that would need it is omitted instead of guessed.

FY2007–FY2026 · 20 fiscal years, normalized from UA’s SEC filings

Sales, as filed$5.0B FY2026
$0$2.5B$5B2007201420212026
Revenue kept after cost of goods45.5% FY2026
0%20%40%2007201420212026
Standard ROIC or separately labeled Operating ROICStandard ROIC −7.6% FY2026

Exact FY and FY-1 financing invested-capital inputs are required.. Current-year EBIT, tax expense, and non-zero pretax income are required for standard ROIC.

0%2007201420212026
Cash an owner could take out−$473M FY2026
−$500M$02007201420212026

The explained ROIC gaps have filed inputs but no meaningful positive invested-capital denominator. Other gaps mean the item is not in the filings for that year. The series is never interpolated or estimated. The Table view lists every filed value, including operating and net margins, total debt, and share count.

Flagship explainer

How Under Armour, Inc. makes its money

Start with a dollar of revenue and follow what the filing says remains.

revenueBranching filed flows with values and percentages directly labeled. Missing filing concepts are omitted rather than estimated.Revenue$5.0B · 100%Cost of revenue$2.7B · 55%Gross profit$2.3B · 45%Operating income−$163M · −3%Income before tax−$201M · −4%Income tax$295M · 6%Net income−$496M · −10%As of 2026-03-31 · 1 SEC filing sourceBuy Like Buffett · buylikebuffett.com

Honest partial: the filing did not provide a normalized tag for Research and development, Selling, general and administrative; those components are omitted, not plugged.

Table alternative
Filed lineValue% of revenueSource
$5.0B100%
  • 10-K · FY 2026Filing detailsAccession 0001336917-26-000073 · filed May 19, 2026
Cost of revenue$2.7B55%
  • 10-K · FY 2026Filing detailsAccession 0001336917-26-000073 · filed May 19, 2026
$2.3B45%
  • 10-K · FY 2026Filing detailsAccession 0001336917-26-000073 · filed May 19, 2026
−$163M−3%
  • 10-K · FY 2026Filing detailsAccession 0001336917-26-000073 · filed May 19, 2026
Income before tax−$201M−4%
  • 10-K · FY 2026Filing detailsAccession 0001336917-26-000073 · filed May 19, 2026
Income tax$295M6%
  • 10-K · FY 2026Filing detailsAccession 0001336917-26-000073 · filed May 19, 2026
−$496M−10%
  • 10-K · FY 2026Filing detailsAccession 0001336917-26-000073 · filed May 19, 2026
Source:
  • 10-K · FY 2026Filing detailsAccession 0001336917-26-000073 · filed May 19, 2026
· event Mar 31, 2026 · retrieved Oct 16, 2026 · annual-row source set
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Flagship explainer

What Under Armour, Inc. owns — and owes

Under Armour, Inc.'s filing tags don't support a full breakdown — here's what is filed:

Table alternative
Filed lineValue% of assetsSource
Total assets$4.4B100%
  • 10-K · FY 2026Filing detailsAccession 0001336917-26-000073 · filed May 19, 2026
Cash and equivalents$309M7%
  • 10-K · FY 2026Filing detailsAccession 0001336917-26-000073 · filed May 19, 2026
$1.2B27%
  • 10-K · FY 2026Filing detailsAccession 0001336917-26-000073 · filed May 19, 2026
Stockholders’ equity$1.4B32%
  • 10-K · FY 2026Filing detailsAccession 0001336917-26-000073 · filed May 19, 2026
Source:
  • 10-K · FY 2026Filing detailsAccession 0001336917-26-000073 · filed May 19, 2026
· event Mar 31, 2026 · retrieved Oct 16, 2026 · annual-row source set

Flagship explainer

What drives Under Armour, Inc.’s return on equity?

ROE is five filed business factors multiplied together.

DuPont return on equity factor treeReturn on equity branches into tax burden, interest burden, operating margin, asset turnover, and the equity multiplier.Return on equity−30%Tax burden247%net income ÷ pretax incomeInterest burden123%pretax ÷ operating incomeOperating margin−3%operating income ÷ revenueAsset turnover1.14×revenue ÷ average assetsEquity multiplier2.64×average assets ÷ average equityAs of 2026-03-31 · 1 SEC filing sourceBuy Like Buffett · buylikebuffett.com
DuPont source inputs
InputValueFiscal yearSource
−$496MFY2026
  • 10-K · FY 2026Filing detailsAccession 0001336917-26-000073 · filed May 19, 2026
Income before tax−$201MFY2026
  • 10-K · FY 2026Filing detailsAccession 0001336917-26-000073 · filed May 19, 2026
Operating income−$163MFY2026
  • 10-K · FY 2026Filing detailsAccession 0001336917-26-000073 · filed May 19, 2026
$5.0BFY2026
  • 10-K · FY 2026Filing detailsAccession 0001336917-26-000073 · filed May 19, 2026
Ending assets$4.4BFY2026
  • 10-K · FY 2026Filing detailsAccession 0001336917-26-000073 · filed May 19, 2026
Beginning assets$4.3BFY2025
  • 10-K · FY 2025Filing detailsAccession 0001336917-26-000073 · filed May 19, 2026
$1.4BFY2026
  • 10-K · FY 2026Filing detailsAccession 0001336917-26-000073 · filed May 19, 2026
$1.9BFY2025
  • 10-K · FY 2025Filing detailsAccession 0001336917-26-000073 · filed May 19, 2026
Source: · event Mar 31, 2026 · retrieved Oct 16, 2026 · annual-row source set
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Flagship explainer

Where Under Armour, Inc.'s cash went

Under Armour, Inc.’s filing does not supply enough provenance-matched cash-flow lines for a truthful flow chart — here’s what is filed:

Table alternative
Filed lineValue% of cash from operationsSource
Cash from operations−$75.1M−100%
  • 10-K · FY 2026Filing detailsAccession 0001336917-26-000073 · filed May 19, 2026
Depreciation and amortization$110M146%
  • 10-K · FY 2026Filing detailsAccession 0001336917-26-000073 · filed May 19, 2026
Source:
  • 10-K · FY 2026Filing detailsAccession 0001336917-26-000073 · filed May 19, 2026
· event Mar 31, 2026 · retrieved Oct 16, 2026 · annual-row source set

Curated 19-manager tier

Who reported holding Under Armour, Inc.

Delayed public 13F reports for 2026-Q2—not live positions, trades, or recommendations.

0 holding0 exited18 not holding18/19 resolved1 not retrieved

Named manager positions and quarter-over-quarter changes
ManagerReported positionQuarter-over-quarterFiling accession
Abrams CapitalNo position reportedNo position reported
Akre CapitalNo position reportedNo position reported
Baupost GroupNo position reportedNo position reported
Berkshire HathawayNo position reportedNo position reported
Brave Warrior AdvisorsNo position reportedNo position reported
Dodge & CoxNo position reportedNo position reported
First EagleNo position reportedNo position reported
FundsmithNo position reportedNo position reported
Gardner Russo & QuinnNo position reportedNo position reported
Gates Foundation TrustNo position reportedNo position reported
Mairs & PowerNo position reportedNo position reported
Markel / Markel-GaynerNo position reportedNo position reported
Oakmark / Harris AssociatesNo position reportedNo position reported
Polen CapitalNo position reportedNo position reported
Sequoia / Ruane CunniffNo position reportedNo position reported
Southeastern Asset ManagementNo position reportedNo position reported
Tweedy, BrowneNo position reportedNo position reported
Yacktman Asset ManagementNo position reportedNo position reported
Pershing SquareNot retrievedComparison not retrievedFiling not retrieved

Position size uses shares and filed value from each manager’s 13F. Portfolio weight uses the eligible long-share filing denominator. Changes compare only with the immediately preceding calendar quarter.

Source:
37 SEC filings
  1. 13F-HR · Q1 2026Filing detailsAccession 0000813917-26-000038 · filed May 15, 2026
  2. 13F-HR · Q2 2026Filing detailsAccession 0000813917-26-000042 · filed Aug 14, 2026
  3. 13F-HR · Q1 2026Filing detailsAccession 0000860643-26-000003 · filed May 13, 2026
  4. 13F-HR · Q2 2026Filing detailsAccession 0000860643-26-000005 · filed Aug 13, 2026
  5. 13F-HR · Q1 2026Filing detailsAccession 0000905567-26-000002 · filed May 1, 2026
  6. 13F-HR · Q2 2026Filing detailsAccession 0000905567-26-000003 · filed Aug 11, 2026
  7. 13F-HR · Q1 2026Filing detailsAccession 0000919574-26-003132 · filed May 15, 2026
  8. 13F-HR · Q2 2026Filing detailsAccession 0000919574-26-005176 · filed Aug 14, 2026
  9. 13F-HR · Q1 2026Filing detailsAccession 0001061768-26-000007 · filed May 14, 2026
  10. 13F-HR · Q2 2026Filing detailsAccession 0001061768-26-000010 · filed Aug 13, 2026
  11. 13F-HR · Q1 2026Filing detailsAccession 0001096343-26-000044 · filed May 1, 2026
  12. 13F-HR · Q2 2026Filing detailsAccession 0001096343-26-000065 · filed Jul 31, 2026
  13. 13F-HR · Q1 2026Filing detailsAccession 0001104659-26-062592 · filed May 15, 2026
  14. 13F-HR · Q2 2026Filing detailsAccession 0001104659-26-097175 · filed Aug 14, 2026
  15. 13F-HR · Q1 2026Filing detailsAccession 0001112520-26-000009 · filed May 14, 2026
  16. 13F-HR · Q2 2026Filing detailsAccession 0001112520-26-000014 · filed Aug 14, 2026
  17. 13F-HR · Q1 2026Filing detailsAccession 0001172661-26-001819 · filed May 14, 2026
  18. 13F-HR · Q1 2026Filing detailsAccession 0001172661-26-001911 · filed May 14, 2026
  19. 13F-HR · Q1 2026Filing detailsAccession 0001172661-26-001966 · filed May 14, 2026
  20. 13F-HR · Q1 2026Filing detailsAccession 0001172661-26-002294 · filed May 15, 2026
  21. 13F-HR · Q2 2026Filing detailsAccession 0001172661-26-003035 · filed Aug 4, 2026
  22. 13F-HR · Q2 2026Filing detailsAccession 0001172661-26-003402 · filed Aug 13, 2026
  23. 13F-HR · Q2 2026Filing detailsAccession 0001172661-26-003496 · filed Aug 14, 2026
  24. 13F-HR · Q2 2026Filing detailsAccession 0001172661-26-003728 · filed Aug 14, 2026
  25. 13F-HR · Q1 2026Filing detailsAccession 0001193125-26-208439 · filed May 6, 2026
  26. 13F-HR · Q1 2026Filing detailsAccession 0001193125-26-223352 · filed May 14, 2026
  27. 13F-HR · Q1 2026Filing detailsAccession 0001193125-26-226661 · filed May 15, 2026
  28. 13F-HR · Q2 2026Filing detailsAccession 0001193125-26-340443 · filed Aug 7, 2026
  29. 13F-HR · Q2 2026Filing detailsAccession 0001193125-26-349535 · filed Aug 13, 2026
  30. 13F-HR · Q2 2026Filing detailsAccession 0001193125-26-352200 · filed Aug 14, 2026
  31. 13F-HR/A · Q1 2026 · Amendment RESTATEMENTFiling detailsAccession 0001325447-26-000018 · filed May 14, 2026
  32. 13F-HR · Q2 2026Filing detailsAccession 0001325447-26-000020 · filed Aug 5, 2026
  33. 13F-HR/A · Q2 2026 · Amendment NEW HOLDINGSFiling detailsAccession 0001325447-26-000033 · filed Aug 24, 2026
  34. 13F-HR · Q1 2026Filing detailsAccession 0001398344-26-009296 · filed May 15, 2026
  35. 13F-HR · Q2 2026Filing detailsAccession 0001398344-26-014641 · filed Aug 14, 2026
  36. 13F-HR · Q1 2026Filing detailsAccession 0001569205-26-000005 · filed May 15, 2026
  37. 13F-HR · Q2 2026Filing detailsAccession 0001569205-26-000012 · filed Aug 14, 2026
· event Jun 30, 2026 · retrieved Oct 16, 2026

Flagship explainer

What Under Armour, Inc. insiders reported

We could not retrieve insider activity for this rendering; no zero-activity claim is shown.

Unavailable: Form 4 activity could not be retrieved for this rendering.

Moat Score history

13 logged readings since Sep 4, 2026 · append-only, never rewritten

Moat Score over timeLast scored reading of each day, on the 0–100 scale35.3 / 100
0406080100WideNarrowShallowNo moatSep 4, 2026Oct 16, 2026

Tier changesSame-methodology and same-normalizer crossings of the Wide / Narrow / Shallow bars

None yet — UA has read No moat for every logged capture since Sep 4, 2026.

Scores are logged append-only and never overwritten — this record cannot be reconstructed retroactively, which is exactly why it’s worth keeping.

Insider activity

Form 4 reports mix P/S market or private transactions with compensation-plan mechanics. Activity casually described as “insider selling” can include compensation mechanics; awards, tax withholding, and option exercises are shown by their exact filed class here, never collapsed into “Bought” or “Sold.”

These are disclosed filing facts and arithmetic aggregates, not a signal or verdict.

The insider-filing service is temporarily unavailable, so no partial or guessed answer is shown for UA.

Consumer Discretionary context

#347 of 487 scored Consumer Discretionary companies, ranked by Moat Score.

Nearest peers by Moat Score

  1. #345DXLG DESTINATION XL GROUP, INC.35.3No moat
  2. #346CVU CPI AEROSTRUCTURES, INC.35.3No moat
  3. #348WH Wyndham Hotels & Resorts, Inc.35.3No moat
  4. #349CRL CHARLES RIVER LABORATORIES INTERNATIONAL, INC.35.2No moat

Compare UA with its nearest peers →All Consumer Discretionary companies on the Index →

Common questions about UA

Does Under Armour, Inc. have an economic moat?
Based on its FY2026 SEC filings, the Moat Index scores Under Armour, Inc. (UA) 35.3 out of 100 — below the Shallow-moat bar, so no moat. The five questions behind that score begin at 20% each; if exactly one genuinely lacks data, the other four weights are renormalized and disclosed. revenue and EPS trend 13, pricing power 77, returns on capital 8, balance-sheet safety 28, capital allocation 50.
Is UA trading below the conservative owner-earnings estimate?
The value if growth stopped today — a zero-growth baseline — is $0.40 per share. It capitalizes normalized owner earnings at a 9% rate and assumes 0% growth. Versus a recent price of $4.75, that is 1085% above value if growth stopped today. The model also publishes a capped-growth comparison, but the zero-growth estimate is the cautious baseline. It assumes trailing owner earnings persist and is unreliable for declining businesses. This is an educational estimate from primary SEC filings, not intrinsic value as a fact or investment advice.
How has UA's Moat Score changed over time?
The record logs 13 readings since Sep 4, 2026; the latest reads 35.3 out of 100 (no moat). No tier changes on record yet. The history is append-only — readings are only ever added, never rewritten.

Scored from primary SEC filings via the public methodology. Educational only — not a recommendation to buy or sell UA. See the disclaimer.