The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same four filters from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

BFAM · Consumer Discretionary · Shallow moat

44/ 100
Shallow moat

Doesn't clear the bar

PKE · Consumer Discretionary · Shallow moat

44/ 100
Shallow moat

Doesn't clear the bar

TDUP · Consumer Discretionary · Shallow moat

44/ 100
Shallow moat

Doesn't clear the bar

WMK · Consumer Discretionary · Shallow moat

43/ 100
Shallow moat

Doesn't clear the bar

MeasureBFAMPKETDUPWMK
Moat Score (0–100)44 (highest)44 (highest)44 (highest)43
Pricing power394995 (highest)47
Returns on capital27 (highest)9022
Balance-sheet safety47100 (highest)5573
Capital discipline74 (highest)352440
Margin of safety104% above value345% above valueNo price data78% above value (highest margin of safety)
Market cap$4.3B$677.3M$838.4M$2.1B
Moat tierShallow moatShallow moatShallow moatShallow moat
Filings as ofFY2025FY2026FY2025FY2025
BFAM vs PKE vs TDUP vs WMK — Moat Score Comparison · Buy Like Buffett