The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same four filters from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

PURE · Materials · No moat

38/ 100
No moat

Doesn't clear the bar

SLSN · Materials · No moat

39/ 100
No moat

Doesn't clear the bar

NWL · Materials · No moat

38/ 100
No moat

Doesn't clear the bar

MLKN · Materials · No moat

38/ 100
No moat

Doesn't clear the bar

MeasurePURESLSNNWLMLKN
Moat Score (0–100)3839 (highest)3838
Pricing power93 (highest)335563
Returns on capital014447 (highest)
Balance-sheet safety28100 (highest)400
Capital discipline242464 (highest)24
Margin of safetyNo price data175% above valueNo price data17% above value (highest margin of safety)
Market cap$7.2M$54.7M$2.2B$1.5B
Moat tierNo moatNo moatNo moatNo moat
Filings as ofFY2025FY2025FY2025FY2025
PURE vs SLSN vs NWL vs MLKN — Moat Score Comparison · Buy Like Buffett