The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same four filters from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

REI · Materials · Shallow moat

45/ 100
Shallow moat

On the watchlist

LUVU · Materials · Shallow moat

46/ 100
Shallow moat

On the watchlist

EPM · Materials · Shallow moat

46/ 100
Shallow moat

Doesn't clear the bar

SON · Materials · Shallow moat

45/ 100
Shallow moat

Doesn't clear the bar

MeasureREILUVUEPMSON
Moat Score (0–100)4546 (highest)46 (highest)45
Pricing power87 (highest)427434
Returns on capital1692 (highest)5345
Balance-sheet safety28 (highest)028 (highest)26
Capital discipline44291181 (highest)
Margin of safety66% below value68% below value (highest margin of safety)189% above value8% above value
Market cap$255.4M$3.1M$130.8M$5.6B
Moat tierShallow moatShallow moatShallow moatShallow moat
Filings as ofFY2025FY2025FY2025FY2025
REI vs LUVU vs EPM vs SON — Moat Score Comparison · Buy Like Buffett