The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same four filters from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

SJM · Consumer Staples · No moat

39/ 100
No moat

Doesn't clear the bar

CWGL · Consumer Staples · Shallow moat

43/ 100
Shallow moat

Doesn't clear the bar

CPB · Consumer Staples · No moat

39/ 100
No moat

Doesn't clear the bar

ZVIA · Consumer Staples · No moat

39/ 100
No moat

Doesn't clear the bar

MeasureSJMCWGLCPBZVIA
Moat Score (0–100)3943 (highest)3939
Pricing power62665077 (highest)
Returns on capital4047 (highest)0
Balance-sheet safety4055 (highest)355 (highest)
Capital discipline5661 (highest)4724
Margin of safetyNo price data146% above value30% below value (highest margin of safety)No price data
Market cap$11.9B$85.4M$6.6B$112.2M
Moat tierNo moatShallow moatNo moatNo moat
Filings as ofFY2026FY2025FY2025FY2025
SJM vs CWGL vs CPB vs ZVIA — Moat Score Comparison · Buy Like Buffett