The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same four filters from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

UNF · Consumer Discretionary · Shallow moat

58/ 100
Shallow moat

Doesn't clear the bar

HCKT · Consumer Discretionary · Shallow moat

59/ 100
Shallow moat

Doesn't clear the bar

MBUU · Consumer Discretionary · Shallow moat

59/ 100
Shallow moat

On the watchlist

ZUMZ · Consumer Discretionary · Shallow moat

58/ 100
Shallow moat

Doesn't clear the bar

MeasureUNFHCKTMBUUZUMZ
Moat Score (0–100)5859 (highest)59 (highest)58
Pricing power62 (highest)453357
Returns on capital2497 (highest)9340
Balance-sheet safety100 (highest)5779100 (highest)
Capital discipline60 (highest)242544
Margin of safety235% above valueNo price data52% below value (highest margin of safety)36% above value
Market cap$5.4B$554.8M$317.2M
Moat tierShallow moatShallow moatShallow moatShallow moat
Filings as ofFY2025FY2025FY2025FY2026