The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same four filters from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

WMK · Consumer Discretionary · Shallow moat

43/ 100
Shallow moat

Doesn't clear the bar

TDUP · Consumer Discretionary · Shallow moat

44/ 100
Shallow moat

Doesn't clear the bar

BFAM · Consumer Discretionary · Shallow moat

44/ 100
Shallow moat

Doesn't clear the bar

AKA · Consumer Discretionary · Shallow moat

43/ 100
Shallow moat

Doesn't clear the bar

MeasureWMKTDUPBFAMAKA
Moat Score (0–100)4344 (highest)44 (highest)43
Pricing power4795 (highest)3992
Returns on capital22027 (highest)5
Balance-sheet safety73 (highest)554728
Capital discipline402474 (highest)43
Margin of safety78% above value (highest margin of safety)No price data104% above valueNo price data
Market cap$2.1B$838.4M$4.3B$118.6M
Moat tierShallow moatShallow moatShallow moatShallow moat
Filings as ofFY2025FY2025FY2025FY2025
WMK vs TDUP vs BFAM vs AKA — Moat Score Comparison · Buy Like Buffett