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The Moat Index

Booking Holdings Inc.

BKNG · Industrials · $5.8B mkt cap · FY2025 filings · Not rated ·

Not rated

—/ 100
Not rated

We don't have enough comparable filing data to score BKNG on every filter, so we don't publish a composite. Missing: capitalDiscipline.

19 years of fundamentals

The business, in plain English

Across the filed record, revenue grew from $1.9B (FY2008) to $26.9B (FY2025) — about 16.9% a year compounded over 17 years.

It earned 130.6% on invested capital in FY2022, with a median of 33.2% across 15 filed years. The Returns on Capital filter above scores it 95/100.

The balance sheet carried $18.7B of total debt in FY2025. Balance-Sheet Safety scores it 61/100.

The share count fell 35.6% between FY2010 and FY2025 — management has been retiring shares, which concentrates each remaining owner's claim.

This breakdown is generated from the filed numbers and sub-scores above — no outside narrative, no estimates. Where a filing doesn’t disclose an input, the sentence that would need it is omitted instead of guessed.

FY2007–FY2025 · 19 fiscal years, normalized from BKNG’s SEC filings

RevenueSales, as filed$26.9B FY2025
$0$10B$20B2007201320192025
Gross marginRevenue kept after cost of goods98.1% FY2017
0%50%100%2007201320192025
Return on invested capitalOperating profit on the capital employed130.6% FY2022
0%100%2007201320192025
Owner earningsCash an owner could take out$2.6B FY2015
$0$1B$2B2007201320192025

Gaps in a line mean that item isn’t in BKNG’s filings for that year — the series is never interpolated or estimated. The Table view lists every filed value, including operating and net margins, total debt, and share count.

Moat Score history

6 logged readings since Jul 17, 2026 · append-only, never rewritten

Moat Score over timeLast scored reading of each day, on the 0–100 scale

No composite readings yet — BKNG’s filings don’t give the engine enough comparable data to score, and we log that honestly instead of guessing a number.

Tier changesSame-methodology crossings of the Wide / Narrow / Shallow bars

None yet — BKNG hasn't been rated on any logged capture, so there's no tier to change from.

Scores are logged append-only and never overwritten — this record can’t be backfilled, which is exactly why it’s worth keeping.

Track record

How Booking Holdings Inc.’s moat rated in each of the years we can reconstruct from its filings — scored only on what was knowable at the time — and what its price and returns did afterward. The score never saw a price; the two are joined only in hindsight, for education, not as a signal.

As-of scores 2011–2025, one methodology version · reconstructed from filings on file each Dec 31 — never with hindsight

As-of Moat Score (dot colored by tier)Indexed price (total-return (dividends reinvested))Rated Wide-moat that year

How to read this: each dot is what the engine would have scored BKNG on that December 31; the line below is its total-return price path (dividends reinvested) in the years since.

0406080100WideNarrowShallowNo moatAs-of Moat Score1002005001,000Indexed price · log scale (2012 = 100)201120142017202020232026

Two tracks, one timeline: the score has its own 0–100 scale (top), the price its own 100-based scale (bottom) — never a shared axis. The price path is a total-return (dividends reinvested) index built from the same data the forward returns use; gaps in the score line are years with no reconstructed rating (see the table for why). The Table view carries every value.

What followed, in the years it rated Wide

In the 13 years BKNG rated Wide-moat (2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022 and 2023), the median forward total return that followed — measured only after each year’s filings were public — was:

  • 1 year 19% vs the S&P 500’s 15% (price basis) · median over 13 years
  • 3 years 50% vs the S&P 500’s 34% (price basis) · median over 12 years
  • 5 years 92% vs the S&P 500’s 82% (price basis) · median over 10 years

These are medians computed from the data, not a claim about any one year. The company figures are total returns (dividends reinvested); the S&P 500 is the price-only ^GSPC index, which excludes dividends and so understates the index — the gap flatters the company. A quality rating is not a return forecast, and past returns don’t predict future ones. Educational only, not investment advice.

Industrials context

Not ranked — BKNG doesn’t have enough comparable filing data for a composite score, so we don’t place it on the board.

Industrials leaders by Moat Score

  1. #1LRCX LAM RESEARCH CORPORATION93.4Wide moat
  2. #2GGG GRACO INC.93.1Wide moat
  3. #3SSD Simpson Manufacturing Co., Inc.92.4Wide moat

All Industrials companies on the Index →

Common questions about BKNG

Does Booking Holdings Inc. have an economic moat?
We don't publish a Moat Score for Booking Holdings Inc. (BKNG): its SEC filings don't provide enough comparable data to score every filter, and the Index records that gap rather than a guessed number. Missing inputs: capital discipline.
How has BKNG's Moat Score changed over time?
The record logs 6 readings since Jul 17, 2026, none with a composite — BKNG hasn't had enough comparable filing data to score. No tier changes on record yet. The history is append-only — readings are only ever added, never rewritten.
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Scored from primary SEC filings via the public methodology. Educational only — not a recommendation to buy or sell BKNG. See the disclaimer.