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Booking Holdings Inc.

BKNG · Industrials · $5.2B mkt cap · FY2025 filings · · Wide moat ·

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Wide moat
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The five investor questions

100

2021–2025 (latest 5 aligned FYs; v3 window cap 5): revenue $11.0B to $26.9B, increasing; diluted EPS 28.17 to 165.57, increasing.

100

Median gross margin 97.1% over 2y, very stable.

95

Median ROIC 29.8%, above the 12% hurdle in 86% of years.

61

Net debt/EBITDA 0.2x, interest coverage 5x.

—

Not enough owner-earnings history to score capital discipline.

The capitalDiscipline component abstained: Not enough owner-earnings history to score capital discipline. The other four 20% weights were renormalized over the scored 80%.

Price vs. value if growth stopped today

A cautious baseline, not a price target: what the shares may support if normalized owner earnings simply hold steady.

Above value if growth stopped todayBelow value if growth stopped today
No price data
Not reported
Unavailable — insufficient owner-earnings data
Unavailable — insufficient growth-model data
$163.45
No price data

This zero-growth estimate assumes trailing owner earnings persist — unreliable for declining businesses. The recent FY revenue series does not trigger the three-consecutive-declines flag.

Among the current top-score group, the median current price is 243% above the zero-growth estimate across 49 of the current top 50 companies by Moat Score with both values.

Score records captured Oct 17, 2026.

Exactly which 50 companies?

FTNT, IBEX, META, MEDP, MSFT, GOOG, LULU, ANF, IDXX, TXRH, FHI, QLYS, FFIV, ADBE, LLY, MANH, CPRT, VEEV, RMD, GRMN, PCTY, EAT, UI, SSD, MNST, DOCS, LRCX, MCO, NTAP, NVDA, CORT, SFM, MPTI, ULTA, SN, ROL, CTAS, PAYC, IRMD, DECK, MORN, INTU, JKHY, TPR, LGCY, DAL, GWW, ISRG, MPWR, LOPE

Missing a usable price or zero-growth estimate: ANF.

Model details under moat-index@3.0.0: zero-growth multiple 11.1×, capped-growth comparison at no more than 18×; 9% discount rate; high-end growth 0% (capped at 4%) using min(5y revenue CAGR, 5y diluted-EPS CAGR), clamped to 0%–4%; maintenance capex uses min(capex, D&A); abstain when D&A is unavailable. This is a disclosed model range, not intrinsic value as fact.

19 years of fundamentals

The business, in plain English

Across the filed record, revenue grew from $1.9B (FY2008) to $26.9B (FY2025) — about 16.9% a year compounded over 17 years.

ROIC is not available for the latest filed year, FY2025. Across the full 15-year measurable filed record, median ROIC was 33.2%. Over the v3 recent window (7 measurable filed years), median ROIC was 29.8%. The Returns on Capital filter above scores it 95/100.

The balance sheet carried $18.7B of total debt in FY2025. Balance-Sheet Safety scores it 61/100.

This breakdown is generated from the filed numbers and sub-scores above — no outside narrative, no estimates. Where a filing doesn’t disclose an input, the sentence that would need it is omitted instead of guessed.

FY2007–FY2025 · 19 fiscal years, normalized from BKNG’s SEC filings

Sales, as filed$26.9B FY2025
$0$10B$20B2007201320192025
Revenue kept after cost of goods98.1% FY2017
0%50%100%2007201320192025
Standard ROIC or separately labeled Operating ROICStandard ROIC 383.9% FY2023

Exact FY and FY-1 financing invested-capital inputs are required.. Not meaningful FY2023–2025: invested capital is negative (cash exceeds debt + equity). Exact FY and FY-1 Operating Invested Capital inputs are required.

0%200%400%2007201320192025
Cash an owner could take out$2.6B FY2015
$0$1B$2B2007201320192025

The explained ROIC gaps have filed inputs but no meaningful positive invested-capital denominator. Other gaps mean the item is not in the filings for that year. The series is never interpolated or estimated. The Table view lists every filed value, including operating and net margins, total debt, and share count.

Flagship explainer

How Booking Holdings Inc. makes its money

Booking Holdings Inc.'s filing does not supply enough comparable lines for a truthful flow chart — here's what is filed:

Table alternative
Filed lineValue% of revenueSource
$26.9B100%
  • 10-K · FY 2025Filing detailsAccession 0001075531-26-000009 · filed Feb 18, 2026
$8.8B33%
  • 10-K · FY 2025Filing detailsAccession 0001075531-26-000009 · filed Feb 18, 2026
Income before tax$6.8B25%
  • 10-K · FY 2025Filing detailsAccession 0001075531-26-000009 · filed Feb 18, 2026
Income tax$1.4B5%
  • 10-K · FY 2025Filing detailsAccession 0001075531-26-000009 · filed Feb 18, 2026
Source:
  • 10-K · FY 2025Filing detailsAccession 0001075531-26-000009 · filed Feb 18, 2026
· event Dec 31, 2025 · retrieved Oct 17, 2026 · annual-row source set

Flagship explainer

What Booking Holdings Inc. owns — and owes

Booking Holdings Inc.'s filing tags don't support a full breakdown — here's what is filed:

Table alternative
Filed lineValue% of assetsSource
Total assets$29.3B100%
  • 10-K · FY 2025Filing detailsAccession 0001075531-26-000009 · filed Feb 18, 2026
Cash and equivalents$17.2B59%
  • 10-K · FY 2025Filing detailsAccession 0001075531-26-000009 · filed Feb 18, 2026
$18.7B64%
  • 10-K · FY 2025Filing detailsAccession 0001075531-26-000009 · filed Feb 18, 2026
Stockholders’ equity−$5.6B−19%
  • 10-K · FY 2025Filing detailsAccession 0001075531-26-000009 · filed Feb 18, 2026
Source:
  • 10-K · FY 2025Filing detailsAccession 0001075531-26-000009 · filed Feb 18, 2026
· event Dec 31, 2025 · retrieved Oct 17, 2026 · annual-row source set

Flagship explainer

What drives Booking Holdings Inc.’s return on equity?

One or more filed inputs needed for the five-factor decomposition are unavailable.

DuPont source inputs
InputValueFiscal yearSource
Net incomeUnavailableFY2025
  • 10-K · FY 2025Filing detailsAccession 0001075531-26-000009 · filed Feb 18, 2026
Income before tax$6.8BFY2025
  • 10-K · FY 2025Filing detailsAccession 0001075531-26-000009 · filed Feb 18, 2026
Operating income$8.8BFY2025
  • 10-K · FY 2025Filing detailsAccession 0001075531-26-000009 · filed Feb 18, 2026
Revenue$26.9BFY2025
  • 10-K · FY 2025Filing detailsAccession 0001075531-26-000009 · filed Feb 18, 2026
Ending assets$29.3BFY2025
  • 10-K · FY 2025Filing detailsAccession 0001075531-26-000009 · filed Feb 18, 2026
Beginning assets$27.7BFY2024
  • 10-K · FY 2024Filing detailsAccession 0001075531-25-000010 · filed Feb 20, 2025
  • 10-K · FY 2024Filing detailsAccession 0001075531-26-000009 · filed Feb 18, 2026
Ending equity−$5.6BFY2025
  • 10-K · FY 2025Filing detailsAccession 0001075531-26-000009 · filed Feb 18, 2026
Beginning equity−$4.0BFY2024
  • 10-K · FY 2024Filing detailsAccession 0001075531-25-000010 · filed Feb 20, 2025
  • 10-K · FY 2024Filing detailsAccession 0001075531-26-000009 · filed Feb 18, 2026
Source: · event Dec 31, 2025 · retrieved Oct 17, 2026 · annual-row source set

Flagship explainer

Where Booking Holdings Inc.'s cash went

Booking Holdings Inc.’s filing does not supply enough provenance-matched cash-flow lines for a truthful flow chart — here’s what is filed:

Table alternative
Filed lineValue% of cash from operationsSource
Cash from operations$9.4B100%
  • 10-K · FY 2025Filing detailsAccession 0001075531-26-000009 · filed Feb 18, 2026
Depreciation and amortization$623M7%
  • 10-K · FY 2025Filing detailsAccession 0001075531-26-000009 · filed Feb 18, 2026
Source:
  • 10-K · FY 2025Filing detailsAccession 0001075531-26-000009 · filed Feb 18, 2026
· event Dec 31, 2025 · retrieved Oct 17, 2026 · annual-row source set

Curated 19-manager tier

Who reported holding Booking Holdings Inc.

Delayed public 13F reports for 2026-Q2—not live positions, trades, or recommendations.

3 holding0 exited15 not holding18/19 resolved1 not retrieved

Named manager positions and quarter-over-quarter changes
ManagerReported positionQuarter-over-quarterFiling accession
Dodge & Cox25,536,950 shares$4.6B · 2% of eligible reported 13FAdded to position · +24,539,452 shares (2460%)
First Eagle9,832,988 shares$1.8B · 1% of eligible reported 13FAdded · +9,832,988 shares
Oakmark / Harris Associates1,557,503 shares$278M · 0% of eligible reported 13FAdded · +1,557,503 shares
Abrams CapitalNo position reportedNo position reported
Akre CapitalNo position reportedNo position reported
Baupost GroupNo position reportedNo position reported
Berkshire HathawayNo position reportedNo position reported
Brave Warrior AdvisorsNo position reportedNo position reported
FundsmithNo position reportedNo position reported
Gardner Russo & QuinnNo position reportedNo position reported
Gates Foundation TrustNo position reportedNo position reported
Mairs & PowerNo position reportedNo position reported
Markel / Markel-GaynerNo position reportedNo position reported
Polen CapitalNo position reportedNo position reported
Sequoia / Ruane CunniffNo position reportedNo position reported
Southeastern Asset ManagementNo position reportedNo position reported
Tweedy, BrowneNo position reportedNo position reported
Yacktman Asset ManagementNo position reportedNo position reported
Pershing SquareNot retrievedComparison not retrievedFiling not retrieved

Position size uses shares and filed value from each manager’s 13F. Portfolio weight uses the eligible long-share filing denominator. Changes compare only with the immediately preceding calendar quarter.

Source:
37 SEC filings
  1. 13F-HR · Q1 2026Filing detailsAccession 0000813917-26-000038 · filed May 15, 2026
  2. 13F-HR · Q2 2026Filing detailsAccession 0000813917-26-000042 · filed Aug 14, 2026
  3. 13F-HR · Q1 2026Filing detailsAccession 0000860643-26-000003 · filed May 13, 2026
  4. 13F-HR · Q2 2026Filing detailsAccession 0000860643-26-000005 · filed Aug 13, 2026
  5. 13F-HR · Q1 2026Filing detailsAccession 0000905567-26-000002 · filed May 1, 2026
  6. 13F-HR · Q2 2026Filing detailsAccession 0000905567-26-000003 · filed Aug 11, 2026
  7. 13F-HR · Q1 2026Filing detailsAccession 0000919574-26-003132 · filed May 15, 2026
  8. 13F-HR · Q2 2026Filing detailsAccession 0000919574-26-005176 · filed Aug 14, 2026
  9. 13F-HR · Q1 2026Filing detailsAccession 0001061768-26-000007 · filed May 14, 2026
  10. 13F-HR · Q2 2026Filing detailsAccession 0001061768-26-000010 · filed Aug 13, 2026
  11. 13F-HR · Q1 2026Filing detailsAccession 0001096343-26-000044 · filed May 1, 2026
  12. 13F-HR · Q2 2026Filing detailsAccession 0001096343-26-000065 · filed Jul 31, 2026
  13. 13F-HR · Q1 2026Filing detailsAccession 0001104659-26-062592 · filed May 15, 2026
  14. 13F-HR · Q2 2026Filing detailsAccession 0001104659-26-097175 · filed Aug 14, 2026
  15. 13F-HR · Q1 2026Filing detailsAccession 0001112520-26-000009 · filed May 14, 2026
  16. 13F-HR · Q2 2026Filing detailsAccession 0001112520-26-000014 · filed Aug 14, 2026
  17. 13F-HR · Q1 2026Filing detailsAccession 0001172661-26-001819 · filed May 14, 2026
  18. 13F-HR · Q1 2026Filing detailsAccession 0001172661-26-001911 · filed May 14, 2026
  19. 13F-HR · Q1 2026Filing detailsAccession 0001172661-26-001966 · filed May 14, 2026
  20. 13F-HR · Q1 2026Filing detailsAccession 0001172661-26-002294 · filed May 15, 2026
  21. 13F-HR · Q2 2026Filing detailsAccession 0001172661-26-003035 · filed Aug 4, 2026
  22. 13F-HR · Q2 2026Filing detailsAccession 0001172661-26-003402 · filed Aug 13, 2026
  23. 13F-HR · Q2 2026Filing detailsAccession 0001172661-26-003496 · filed Aug 14, 2026
  24. 13F-HR · Q2 2026Filing detailsAccession 0001172661-26-003728 · filed Aug 14, 2026
  25. 13F-HR · Q1 2026Filing detailsAccession 0001193125-26-208439 · filed May 6, 2026
  26. 13F-HR · Q1 2026Filing detailsAccession 0001193125-26-223352 · filed May 14, 2026
  27. 13F-HR · Q1 2026Filing detailsAccession 0001193125-26-226661 · filed May 15, 2026
  28. 13F-HR · Q2 2026Filing detailsAccession 0001193125-26-340443 · filed Aug 7, 2026
  29. 13F-HR · Q2 2026Filing detailsAccession 0001193125-26-349535 · filed Aug 13, 2026
  30. 13F-HR · Q2 2026Filing detailsAccession 0001193125-26-352200 · filed Aug 14, 2026
  31. 13F-HR/A · Q1 2026 · Amendment RESTATEMENTFiling detailsAccession 0001325447-26-000018 · filed May 14, 2026
  32. 13F-HR · Q2 2026Filing detailsAccession 0001325447-26-000020 · filed Aug 5, 2026
  33. 13F-HR/A · Q2 2026 · Amendment NEW HOLDINGSFiling detailsAccession 0001325447-26-000033 · filed Aug 24, 2026
  34. 13F-HR · Q1 2026Filing detailsAccession 0001398344-26-009296 · filed May 15, 2026
  35. 13F-HR · Q2 2026Filing detailsAccession 0001398344-26-014641 · filed Aug 14, 2026
  36. 13F-HR · Q1 2026Filing detailsAccession 0001569205-26-000005 · filed May 15, 2026
  37. 13F-HR · Q2 2026Filing detailsAccession 0001569205-26-000012 · filed Aug 14, 2026
· event Jun 30, 2026 · retrieved Oct 17, 2026

Flagship explainer

What Booking Holdings Inc. insiders reported

We could not retrieve insider activity for this rendering; no zero-activity claim is shown.

Unavailable: Form 4 activity could not be retrieved for this rendering.

Moat Score history

30 logged readings since Jul 17, 2026 · append-only, never rewritten

Moat Score over timeLast scored reading of each day, on the 0–100 scale89.1 / 100
0406080100WideNarrowShallowNo moatJul 20, 2026Oct 17, 2026

Breaks in the line mark methodology or normalizer upgrades — readings across versions aren’t compared, so a level shift there isn’t a change in the business.

Tier changesSame-methodology and same-normalizer crossings of the Wide / Narrow / Shallow bars

  1. Normalizer upgraded unstamped (version unknown)moat-xbrl-normalizer@1.1.0 — readings across versions aren’t comparedJul 26, 2026
  2. Methodology upgraded moat-index@2.0.0moat-index@3.0.0 — readings across versions aren’t comparedJul 23, 2026
  3. Methodology upgraded moat-index@1.2.0moat-index@2.0.0 — readings across versions aren’t comparedJul 20, 2026

Scores are logged append-only and never overwritten — this record cannot be reconstructed retroactively, which is exactly why it’s worth keeping.

Insider activity

Form 4 reports mix P/S market or private transactions with compensation-plan mechanics. Activity casually described as “insider selling” can include compensation mechanics; awards, tax withholding, and option exercises are shown by their exact filed class here, never collapsed into “Bought” or “Sold.”

These are disclosed filing facts and arithmetic aggregates, not a signal or verdict.

The insider-filing service is temporarily unavailable, so no partial or guessed answer is shown for BKNG.

Track record

How Booking Holdings Inc.’s moat rated in each of the years we can reconstruct from its filings — scored only on what was knowable at the time — and what its price and returns did afterward. The score never saw a price; the two are joined only in hindsight, for education, not as a signal.

Point-in-time scores 2011–2025, one methodology version · reconstructed from filings on file each Dec 31 — never with hindsight

Point-in-time Moat Score (dot colored by tier)Indexed price (total-return (dividends reinvested))Rated Wide-moat that year

How to read this: each dot is what the engine would have scored BKNG on that December 31; the line below is its total-return price path (dividends reinvested) in the years since.

0406080100WideNarrowShallowNo moatPoint-in-time Moat Score1002005001,000Indexed price · log scale (2012 = 100)201120142017202020232026

Two tracks, one timeline: the score has its own 0–100 scale (top), the price its own 100-based scale (bottom) — never a shared axis. The price path is a total-return (dividends reinvested) index built from the same data the forward returns use; gaps in the score line are years with no reconstructed rating (see the table for why). The Table view carries every value.

What followed, in the years it rated Wide

In the 13 years BKNG rated Wide-moat (2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020, 2023, 2024 and 2025), the median forward total return that followed — measured only after each year’s filings were public — was:

  • 1 year 16% vs the S&P 500’s 16% (price basis) · median over 12 years
  • 3 years 42% vs the S&P 500’s 34% (price basis) · median over 10 years
  • 5 years 92% vs the S&P 500’s 82% (price basis) · median over 10 years

These are medians computed from the data, not a claim about any one year. The company figures are total returns (dividends reinvested); the S&P 500 is the price-only ^GSPC index, which excludes dividends and so understates the index — the gap flatters the company. A quality rating is not a return forecast, and past returns don’t predict future ones. Educational only, not investment advice.

Industrials context

#6 of 448 scored Industrials companies, ranked by Moat Score.

Nearest peers by Moat Score

  1. #4DAL DELTA AIR LINES, INC.89.9Wide moat
  2. #5GWW W.W. Grainger, Inc.89.8Wide moat
  3. #7GGG GRACO INC.88.8Wide moat
  4. #8LII LENNOX INTERNATIONAL INC84.4Wide moat

Compare BKNG with its nearest peers →All Industrials companies on the Index →

Common questions about BKNG

Does Booking Holdings Inc. have an economic moat?
Based on its FY2025 SEC filings, the Moat Index scores Booking Holdings Inc. (BKNG) 89.1 out of 100 — a Wide moat. The five questions behind that score begin at 20% each; if exactly one genuinely lacks data, the other four weights are renormalized and disclosed. revenue and EPS trend 100, pricing power 100, returns on capital 95, balance-sheet safety 61, capital allocation not measurable from the filings.
How has BKNG's Moat Score changed over time?
The record logs 30 readings since Jul 17, 2026; the latest reads 89.1 out of 100 (wide moat). No tier changes on record yet. (Methodology or normalizer upgrades on Jul 20, 2026, Jul 23, 2026, Jul 26, 2026 re-based the score; readings across versions aren't compared.) The history is append-only — readings are only ever added, never rewritten.

Scored from primary SEC filings via the public methodology. Educational only — not a recommendation to buy or sell BKNG. See the disclaimer.