Does CELSIUS HOLDINGS, INC. have an economic moat?

Based on its FY2025 SEC filings, the Moat Index scores CELSIUS HOLDINGS, INC. (CELH) 33.5 out of 100 — below the Shallow-moat bar, so no moat. The four filters behind that score (each 0–100): pricing power 67, returns on capital 6, balance-sheet safety 35, capital discipline 24.

Is CELH stock trading below its intrinsic value?

Against a deliberately conservative owner-earnings model (9% discount rate, 4% assumed growth, capped at 4%), estimated intrinsic value is $7.57 per share versus a recent price of $28.99 — 283% above value. This is an educational estimate computed from primary SEC filings, not investment advice.

How has CELH's Moat Score changed over time?

The record logs 3 readings since Jul 17, 2026; the latest reads 33.5 out of 100 (no moat). No tier changes on record yet. The history is append-only — readings are only ever added, never rewritten.

The Moat Index

CELSIUS HOLDINGS, INC.

CELH · Consumer Staples · $7.4B mkt cap · FY2025 filings · No moat ·

Doesn't clear the bar

No moat

The four filters

Pricing power67

Median gross margin 42.7% over 10y, stable.

Returns on capital6

Median ROIC -2.0%, above the 9% hurdle in 17% of years.

Balance-sheet safety35

Net debt/EBITDA 1.6x, interest coverage 3x.

Capital discipline24

Owner earnings trend unclear, share count growing (dilution).

Margin of safety

Above valueOn sale

283% above value

Owner earnings (normalized): $108.0M
Est. intrinsic value / share: $7.57
Recent price: $28.99
Discount to value: 283% above value

Conservative model: 9% discount rate, 4% assumed growth (capped at 4%), maintenance capex ≈ min(capex, D&A).

12 years of fundamentals

The business, in plain English

CELSIUS HOLDINGS, INC. booked $2.5B of revenue in FY2025 in the Consumer Staples sector and kept 50.4% of it as gross profit — a solid-margin business by that measure. After every other cost, 4.3% of each revenue dollar reached the bottom line.

Across the filed record, revenue grew from $17.2M (FY2015) to $2.5B (FY2025) — about 64.6% a year compounded over 10 years.

It earned 8.3% on invested capital in FY2025, with a median of −2.0% across 6 filed years. The Returns on Capital filter above scores it 6/100.

The balance sheet carried $676.9M of total debt in FY2025 against $108.0M of owner earnings — roughly 6.3 years of owner earnings to retire it all. Balance-Sheet Safety scores it 35/100.

The share count rose 569.4% between FY2015 and FY2025 — existing owners have been diluted over the record. Capital Discipline scores it 24/100.

Put together: Pricing Power is the strongest of the four filters (67/100) and Returns on Capital the weakest (6/100), which is how CELH lands at 34/100 — a None moat.

This breakdown is generated from the filed numbers and sub-scores above — no outside narrative, no estimates. Where a filing doesn’t disclose an input, the sentence that would need it is omitted instead of guessed.

RevenueSales, as filed$2.5B FY2025

Gross marginRevenue kept after cost of goods50.4% FY2025

Return on invested capitalOperating profit on the capital employed8.3% FY2025

Owner earningsCash an owner could take out$108.0M FY2025

Gaps in a line mean that item isn’t in CELH’s filings for that year — the series is never interpolated or estimated. The Table view lists every filed value, including operating and net margins, total debt, and share count.

Moat Score history

Moat Score over timeLast scored reading of each day, on the 0–100 scale33.5 / 100

Score history begins Jul 17, 2026 — the record builds from here and can’t be backfilled.

Tier changesSame-methodology crossings of the Wide / Narrow / Shallow bars

None yet — CELH has read No moat for every logged capture since Jul 17, 2026.

Scores are logged append-only and never overwritten — this record can’t be backfilled, which is exactly why it’s worth keeping.

Consumer Staples context

#40 of 66 scored Consumer Staples companies, ranked by Moat Score.

Nearest peers by Moat Score

#38SDSYA SOUTH DAKOTA SOYBEAN PROCESSORS LLC34.9 out of 100, No moatNo moat
#39HAIN THE HAIN CELESTIAL GROUP, INC.34.7 out of 100, No moatNo moat
#41KHC Kraft Heinz Co32.8 out of 100, No moatNo moat
#42HCMC HEALTHIER CHOICES MANAGEMENT CORP.31.8 out of 100, No moatNo moat

Compare CELH with its nearest peers →All Consumer Staples companies on the Index →

Common questions about CELH

Does CELSIUS HOLDINGS, INC. have an economic moat?: Based on its FY2025 SEC filings, the Moat Index scores CELSIUS HOLDINGS, INC. (CELH) 33.5 out of 100 — below the Shallow-moat bar, so no moat. The four filters behind that score (each 0–100): pricing power 67, returns on capital 6, balance-sheet safety 35, capital discipline 24.
Is CELH stock trading below its intrinsic value?: Against a deliberately conservative owner-earnings model (9% discount rate, 4% assumed growth, capped at 4%), estimated intrinsic value is $7.57 per share versus a recent price of $28.99 — 283% above value. This is an educational estimate computed from primary SEC filings, not investment advice.
How has CELH's Moat Score changed over time?: The record logs 3 readings since Jul 17, 2026; the latest reads 33.5 out of 100 (no moat). No tier changes on record yet. The history is append-only — readings are only ever added, never rewritten.

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Scored from primary SEC filings via the public methodology. Educational only — not a recommendation to buy or sell CELH. See the disclaimer.