Right On Brands, Inc.
RTON · Consumer Discretionary · FY2023 filings · No moat ·
Doesn't clear the bar
The five investor questions
2014–2023: revenue 4893.00 to 1136000.00, increasing; diluted EPS -0.00 to 0.00, increasing. 4 fiscal years were not jointly reported; CAGR uses the full 9-year elapsed span. Diluted EPS was derived from net income and diluted weighted-average shares in 5 years where the direct tag was absent. Latest-filed diluted EPS remains usable for Business Trend, but an integer share-count change lacks enough evidence to confirm a comparable EPS basis; valuation growth therefore stays at 0%.
Median gross margin 34.0% over 7y, variable.
Not enough years of ROIC data to score returns on capital.
Net debt/EBITDA n/ax, interest coverage -12x.
Owner earnings trend unclear, share count growing (dilution).
The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.
Price vs. owner-earnings value range
- Owner earnings (normalized)
- —
- Value range / share
- —
- Conservative high estimate / share
- —
- Recent price
- $0.03
- Price vs. high estimate
- No price data
Conservative range under moat-index@2.0.0: low end 11.1×, high end capped at 18×; 9% discount rate; high-end growth 0% (capped at 4%) using min(5y revenue CAGR, 5y diluted-EPS CAGR), clamped to 0%–4%; maintenance capex uses min(capex, D&A); abstain when D&A is unavailable. This is a disclosed model range, not intrinsic value as fact.
12 years of fundamentals
The business, in plain English
Right On Brands, Inc. booked $1.1M of revenue in FY2023 in the Consumer Discretionary sector and kept 53.3% of it as gross profit — a solid-margin business by that measure. After every other cost, 0.8% of each revenue dollar reached the bottom line.
Across the filed record, revenue grew from $4893 (FY2014) to $1.1M (FY2023) — about 83.2% a year compounded over 9 years.
The balance sheet carried $705275 of total debt in FY2021. Balance-Sheet Safety scores it 28/100.
This breakdown is generated from the filed numbers and sub-scores above — no outside narrative, no estimates. Where a filing doesn’t disclose an input, the sentence that would need it is omitted instead of guessed.
Not disclosed in RTON’s filings for these years — we don’t estimate it.
Gaps in a line mean that item isn’t in RTON’s filings for that year — the series is never interpolated or estimated. The Table view lists every filed value, including operating and net margins, total debt, and share count.
Moat Score history
Tier changesSame-methodology crossings of the Wide / Narrow / Shallow bars
- Methodology upgraded moat-index@1.2.0tomoat-index@2.0.0 — readings across versions aren’t comparedJul 20, 2026
Scores are logged append-only and never overwritten — this record can’t be backfilled, which is exactly why it’s worth keeping.
Track record
How Right On Brands, Inc.’s moat rated in each of the years we can reconstruct from its filings — scored only on what was knowable at the time — and what its price and returns did afterward. The score never saw a price; the two are joined only in hindsight, for education, not as a signal.
How to read this: each dot is what the engine would have scored RTON on that December 31; the line below is its total-return price path (dividends reinvested) in the years since.
Two tracks, one timeline: the score has its own 0–100 scale (top), the price its own 100-based scale (bottom) — never a shared axis. The price path is a total-return (dividends reinvested) index built from the same data the forward returns use; gaps in the score line are years with no reconstructed rating (see the table for why). The Table view carries every value.
What followed, in the years it rated Wide
In the reconstructed history shown, RTON did not rate Wide-moat in any year, so there is no wide-moat track record to report. That absence is itself the honest answer — we don’t manufacture a comparison where the rating never earned one.
Consumer Discretionary context
#319 of 482 scored Consumer Discretionary companies, ranked by Moat Score.
Nearest peers by Moat Score
- #317BNED BARNES & NOBLE EDUCATION, INC.39.4 out of 100, No moatNo moat
- #318SBDS Solo Brands, Inc.39.4 out of 100, No moatNo moat
- #320NXB Off The Hook YS Inc.39.1 out of 100, No moatNo moat
- #321CZR CAESARS ENTERTAINMENT, INC.39.0 out of 100, No moatNo moat
Compare RTON with its nearest peers →All Consumer Discretionary companies on the Index →
Common questions about RTON
- Does Right On Brands, Inc. have an economic moat?
- Based on its FY2023 SEC filings, the Moat Index scores Right On Brands, Inc. (RTON) 39.2 out of 100 — below the Shallow-moat bar, so no moat. The five questions behind that score begin at 20% each; if exactly one genuinely lacks data, the other four weights are renormalized and disclosed. revenue and EPS trend 58, pricing power 30, returns on capital not measurable from the filings, balance-sheet safety 28, capital discipline 42.
- How has RTON's Moat Score changed over time?
- The record logs 8 readings since Jul 17, 2026; the latest reads 39.2 out of 100 (no moat). No tier changes on record yet. (A methodology upgrade on Jul 20, 2026 re-based the score; readings across engine versions aren't compared.) The history is append-only — readings are only ever added, never rewritten.