The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

AVY · Materials · Shallow moat

Shallow moat

Doesn't clear the bar

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

ETD · Materials · Shallow moat

Shallow moat

On the watchlist

UFPI · Materials · Shallow moat

Shallow moat

On the watchlist

GPOR · Materials · Shallow moat

Shallow moat

On the watchlist

MeasureAVYETDUFPIGPOR
Moat Score (0–100)59 (highest)59 (highest)59 (highest)59 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend52321555 (highest)
Pricing power4993 (highest)2086
Returns on capital5191 (highest)31
Balance-sheet safety3573 (highest)73 (highest)66
Capital discipline97 (highest)459555
Price vs. high estimate11% below high estimate32% below high estimate46% below high estimate (largest discount to high estimate)42% below high estimate
Market cap$12.4B$580M$5.0B$3.0B
Moat tierShallow moatShallow moatShallow moatShallow moat
Filings as ofFY2025FY2025FY2025FY2025