The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

BH · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

WEN · Consumer Discretionary · Shallow moat

Shallow moat

On the watchlist

JACK · Consumer Discretionary · Shallow moat

Shallow moat

On the watchlist

BARK · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

MeasureBHWENJACKBARK
Moat Score (0–100)52 (highest)52 (highest)52 (highest)52 (highest)
Methodology versionmoat-index@2.0.0moat-index@2.0.0moat-index@2.0.0moat-index@2.0.0
Business trend2067 (highest)2660
Pricing power65937699 (highest)
Returns on capital1892 (highest)0
Balance-sheet safety78 (highest)2055
Capital discipline4478 (highest)6444
Price vs. high estimateNo price data66% below high estimate80% below high estimate (largest discount to high estimate)No price data
Market cap$1.5B$277.8M$81.0M
Moat tierShallow moatShallow moatShallow moatShallow moat
Filings as ofFY2025FY2025FY2025FY2026