The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

BRLT · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

TDUP · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

IMKTA · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

The businessTrend component abstained: Fewer than two aligned fiscal years of revenue and diluted EPS are available; the filing history does not contain a measurable trend. The other four 20% weights were renormalized over the scored 80%.

SMP · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

MeasureBRLTTDUPIMKTASMP
Moat Score (0–100)47 (highest)47 (highest)47 (highest)46
Methodology versionmoat-index@2.0.0moat-index@2.0.0moat-index@2.0.0moat-index@2.0.0
Business trend236084 (highest)
Pricing power7895 (highest)4352
Returns on capital02849 (highest)
Balance-sheet safety555556 (highest)14
Capital discipline302459 (highest)34
Price vs. high estimate63% above high estimateNo price dataNo price data62% above high estimate (largest discount to high estimate)
Market cap$17.1M$837.1M$837.8M
Moat tierShallow moatShallow moatShallow moatShallow moat
Filings as ofFY2025FY2025FY2025FY2025