The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

BTBD · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

The pricingPower component abstained: Not enough years of gross-margin data to score pricing power. The other four 20% weights were renormalized over the scored 80%.

AIN · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

GRWG · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

PLCE · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

MeasureBTBDAINGRWGPLCE
Moat Score (0–100)35 (highest)35 (highest)35 (highest)35 (highest)
Methodology versionmoat-index@2.0.0moat-index@2.0.0moat-index@2.0.0moat-index@2.0.0
Business trend57 (highest)435431
Pricing power50 (highest)4244
Returns on capital1032047 (highest)
Balance-sheet safety28055 (highest)28
Capital discipline4450 (highest)2424
Price vs. high estimateNo price dataNo price dataNo price dataNo price data
Market cap$6.8M$84.7M$58.5M
Moat tierNo moatNo moatNo moatNo moat
Filings as ofFY2024FY2025FY2025FY2026