The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

EUBG · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

MLR · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

ODC · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

RUSHA · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

MeasureEUBGMLRODCRUSHA
Moat Score (0–100)59 (highest)59 (highest)59 (highest)59 (highest)
Methodology versionmoat-index@2.0.0moat-index@2.0.0moat-index@2.0.0moat-index@2.0.0
Business trend24856286 (highest)
Pricing power91 (highest)173431
Returns on capital71 (highest)4947
Balance-sheet safety100 (highest)787369
Capital discipline204576 (highest)60
Price vs. high estimate359% above high estimate112% above high estimateNo price data10% above high estimate (largest discount to high estimate)
Market cap$75.8M$564.2M$6.0B
Moat tierShallow moatShallow moatShallow moatShallow moat
Filings as ofFY2025FY2025FY2025FY2025