The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same four filters from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

GCT · Consumer Discretionary · Narrow moat

73/ 100
Narrow moat

On the watchlist

BBY · Consumer Discretionary · Narrow moat

73/ 100
Narrow moat

On the watchlist

G · Consumer Discretionary · Narrow moat

73/ 100
Narrow moat

Wonderful & reasonably priced

SBUX · Consumer Discretionary · Narrow moat

73/ 100
Narrow moat

On the watchlist

MeasureGCTBBYGSBUX
Moat Score (0–100)73 (highest)73 (highest)73 (highest)73 (highest)
Pricing power28426097 (highest)
Returns on capital100 (highest)100 (highest)77100 (highest)
Balance-sheet safety73100 (highest)6326
Capital discipline100 (highest)549642
Margin of safetyNo price data17% above value32% below value (highest margin of safety)187% above value
Market cap$17.9B$5.3B$119.9B
Moat tierNarrow moatNarrow moatNarrow moatNarrow moat
Filings as ofFY2025FY2026FY2025FY2025