The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

GD · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

BKE · Consumer Discretionary · Narrow moat

Narrow moat

Wonderful & reasonably priced

AGGI · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

APEI · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

MeasureGDBKEAGGIAPEI
Moat Score (0–100)7273 (highest)73 (highest)72
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend91358593 (highest)
Pricing power33738394 (highest)
Returns on capital74100 (highest)51
Balance-sheet safety87100 (highest)73100 (highest)
Capital discipline77 (highest)585024
Price vs. high estimate71% above high estimate45% below high estimate (largest discount to high estimate)1450014% above high estimate292% above high estimate
Market cap$104.6B$2.2B$45.4B$865M
Moat tierNarrow moatNarrow moatNarrow moatNarrow moat
Filings as ofFY2025FY2026FY2025FY2025