The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

GENK · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

The pricingPower component abstained: Not enough years of gross-margin data to score pricing power. The other four 20% weights were renormalized over the scored 80%.

DCO · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

NORD · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

ISPC · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

MeasureGENKDCONORDISPC
Moat Score (0–100)30 (highest)30 (highest)30 (highest)30 (highest)
Methodology versionmoat-index@2.0.0moat-index@2.0.0moat-index@2.0.0moat-index@2.0.0
Business trend57 (highest)422820
Pricing power3071 (highest)58
Returns on capital12 (highest)000
Balance-sheet safety2855 (highest)2828
Capital discipline24242444 (highest)
Price vs. high estimate82% below high estimate (largest discount to high estimate)457% above high estimateNo price dataNo price data
Market cap$9.2M$2.5B$46.9M$19.7M
Moat tierNo moatNo moatNo moatNo moat
Filings as ofFY2025FY2025FY2026FY2025