The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

GHC · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

The pricingPower component abstained: Not enough years of gross-margin data to score pricing power. The other four 20% weights were renormalized over the scored 80%.

SFIX · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

CPNG · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

HLLY · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

MeasureGHCSFIXCPNGHLLY
Moat Score (0–100)4546 (highest)46 (highest)45
Methodology versionmoat-index@2.0.0moat-index@2.0.0moat-index@2.0.0moat-index@2.0.0
Business trend71497888 (highest)
Pricing power76 (highest)1667
Returns on capital0412 (highest)
Balance-sheet safety315564 (highest)0
Capital discipline80 (highest)442460
Price vs. high estimate4% below high estimateNo price data1682% above high estimate8% below high estimate (largest discount to high estimate)
Market cap$5.1B$503.5M$30.5B$309.9M
Moat tierShallow moatShallow moatShallow moatShallow moat
Filings as ofFY2025FY2025FY2025FY2025