The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

GWLL · Consumer Staples · No moat

No moat

Doesn't clear the bar

The capitalDiscipline component abstained: Not enough owner-earnings history to score capital discipline. The other four 20% weights were renormalized over the scored 80%.

UTZ · Consumer Staples · No moat

No moat

Doesn't clear the bar

WEST · Consumer Staples · No moat

No moat

Doesn't clear the bar

TOFB · Consumer Staples · No moat

No moat

Doesn't clear the bar

MeasureGWLLUTZWESTTOFB
Moat Score (0–100)24 (highest)24 (highest)24 (highest)23
Methodology versionmoat-index@2.0.0moat-index@2.0.0moat-index@2.0.0moat-index@2.0.0
Business trend204558 (highest)17
Pricing power48 (highest)432038
Returns on capital06011 (highest)
Balance-sheet safety28 (highest)0028 (highest)
Capital discipline2844 (highest)20
Price vs. high estimateNo price data7257% above high estimateNo price data111% above high estimate (largest discount to high estimate)
Market cap$89.1M$653.9M$706.2M$3.3M
Moat tierNo moatNo moatNo moatNo moat
Filings as ofFY2025FY2025FY2025FY2025