The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

HHS · Technology · Shallow moat

Shallow moat

Doesn't clear the bar

The pricingPower component abstained: Not enough years of gross-margin data to score pricing power. The other four 20% weights were renormalized over the scored 80%.

ZETA · Technology · Shallow moat

Shallow moat

Doesn't clear the bar

FORM · Technology · Shallow moat

Shallow moat

Doesn't clear the bar

UPWK · Technology · Shallow moat

Shallow moat

Doesn't clear the bar

MeasureHHSZETAFORMUPWK
Moat Score (0–100)59 (highest)59 (highest)59 (highest)58
Methodology versionmoat-index@2.0.0moat-index@2.0.0moat-index@2.0.0moat-index@2.0.0
Business trend196373 (highest)72
Pricing power100 (highest)5996
Returns on capital91 (highest)0164
Balance-sheet safety100 (highest)86100 (highest)94
Capital discipline244445 (highest)24
Price vs. high estimate78% above high estimate (largest discount to high estimate)No price data957% above high estimate97% above high estimate
Market cap$17.9M$4.7B$8.2B$1.2B
Moat tierShallow moatShallow moatShallow moatShallow moat
Filings as ofFY2025FY2025FY2025FY2025