The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

HLT · Consumer Discretionary · Narrow moat

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On the watchlist

The pricingPower component abstained: Not enough years of gross-margin data to score pricing power. The other four 20% weights were renormalized over the scored 80%.

KTB · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

LEAT · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

WMT · Consumer Discretionary · Narrow moat

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On the watchlist

MeasureHLTKTBLEATWMT
Moat Score (0–100)6566 (highest)6564
Methodology versionmoat-index@2.0.0moat-index@2.0.0moat-index@2.0.0moat-index@2.0.0
Business trend756581 (highest)73
Pricing power6971 (highest)44
Returns on capital7892 (highest)4975
Balance-sheet safety627100 (highest)72
Capital discipline100 (highest)742457
Price vs. high estimate387% above high estimateAround the high estimate (largest discount to high estimate)102% above high estimateNo price data
Market cap$74.5B$4.6B$78.9M
Moat tierNarrow moatNarrow moatNarrow moatNarrow moat
Filings as ofFY2025FY2025FY2025FY2026