The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

ISPR · Consumer Staples · No moat

No moat

Doesn't clear the bar

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

SJM · Consumer Staples · No moat

No moat

Doesn't clear the bar

PRMB · Consumer Staples · No moat

No moat

Doesn't clear the bar

CPB · Consumer Staples · No moat

No moat

Doesn't clear the bar

MeasureISPRSJMPRMBCPB
Moat Score (0–100)3738 (highest)3737
Methodology versionmoat-index@2.0.0moat-index@2.0.0moat-index@2.0.0moat-index@2.0.0
Business trend435278 (highest)44
Pricing power2662 (highest)4050
Returns on capital41540 (highest)
Balance-sheet safety55 (highest)4003
Capital discipline243253 (highest)47
Price vs. high estimateNo price data970% above high estimate340% above high estimate30% below high estimate (largest discount to high estimate)
Market cap$94.4M$12.0B$8.8B$6.6B
Moat tierNo moatNo moatNo moatNo moat
Filings as ofFY2025FY2026FY2025FY2025