The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

KITL · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

AN · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

The capitalDiscipline component abstained: Not enough owner-earnings history to score capital discipline. The other four 20% weights were renormalized over the scored 80%.

ACM · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

MAMO · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

MeasureKITLANACMMAMO
Moat Score (0–100)47 (highest)47 (highest)47 (highest)47 (highest)
Methodology versionmoat-index@2.0.0moat-index@2.0.0moat-index@2.0.0moat-index@2.0.0
Business trend2069 (highest)6520
Pricing power70 (highest)28540
Returns on capital533091 (highest)
Balance-sheet safety55405173 (highest)
Capital discipline4485 (highest)12
Price vs. high estimateNo price dataNo price data134% above high estimate19% above high estimate (largest discount to high estimate)
Market cap$841908$7.0B$9.0B$39.1M
Moat tierShallow moatShallow moatShallow moatShallow moat
Filings as ofFY2023FY2025FY2025FY2025