The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same four filters from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

LINC · Consumer Discretionary · Shallow moat

57/ 100
Shallow moat

Doesn't clear the bar

PSMT · Consumer Discretionary · Shallow moat

57/ 100
Shallow moat

Doesn't clear the bar

FORR · Consumer Discretionary · Shallow moat

57/ 100
Shallow moat

Doesn't clear the bar

NEGG · Consumer Discretionary · Shallow moat

57/ 100
Shallow moat

Doesn't clear the bar

MeasureLINCPSMTFORRNEGG
Moat Score (0–100)57 (highest)57 (highest)57 (highest)57 (highest)
Pricing power911897 (highest)66
Returns on capital4267 (highest)3065
Balance-sheet safety45100 (highest)5573
Capital discipline3856 (highest)3715
Margin of safety511% above value191% above valueNo price data68% above value (highest margin of safety)
Market cap$1.4B$5.7B$196.2M$60.0M
Moat tierShallow moatShallow moatShallow moatShallow moat
Filings as ofFY2025FY2025FY2025FY2012
LINC vs PSMT vs FORR vs NEGG — Moat Score Comparison · Buy Like Buffett