FORRESTER RESEARCH, INC.
FORR · Consumer Discretionary · $169M mkt cap · FY2025 filings · Shallow moat ·
Price verdict withheld — value if growth stopped today unreliable
The five investor questions
2021–2025 (latest 5 aligned FYs; v3 window cap 5): revenue $494M to $397M, decreasing; diluted EPS 1.28 to -6.28, decreasing.
Median gross margin 59.8% over 10y, very stable.
Median ROIC 8.0%, above the 12% hurdle in 50% of years.
Net cash position — no leverage risk.
Owner earnings changed trend unclear over up to the ten most recent annual observations.
Price vs. value if growth stopped today
A cautious baseline, not a price target: what the shares may support if normalized owner earnings simply hold steady.
- $18M
- $10.50
- $10.50
- $8.87
- 16% below value if growth stopped today
A discount this large is often a warning rather than a bargain — the market may expect earnings to keep falling. See the revenue trend above.
How to read this
What today’s price assumes: owner earnings shrinking ~3%/yr over 5 years. The estimate assumes owner earnings stay flat (0% growth).
We solve for the constant annual change in owner earnings that would make the five-year zero-growth estimate equal today’s price. This keeps the existing model inputs and calculation unchanged; it is an expectations lens, not a forecast.
This zero-growth estimate assumes trailing owner earnings persist — unreliable for declining businesses. FORR revenue fell in each of the three most recent year-over-year FY comparisons, so this estimate is flagged as unreliable for this company.
Among the current top-score group, the median current price is 239% above the zero-growth estimate across 48 of the current top 50 companies by Moat Score with both values.
Score records captured Jul 26, 2026.
Exactly which 50 companies?
FTNT, META, MEDP, IBEX, MSFT, GOOGL, LULU, ANF, IDXX, TXRH, FHI, QLYS, FFIV, ADBE, LLY, MANH, VEEV, GRMN, SSD, MNST, DOCS, MCO, CPRT, NTAP, LRCX, NVDA, CORT, SFM, MPTI, ULTA, SN, RMD, ROL, PAYC, IRMD, INTU, DECK, MORN, LGCY, DAL, GWW, ISRG, MPWR, CTAS, LOPE, MRK, CMG, FAST, BKNG, ORLY
Missing a usable price or zero-growth estimate: ANF, BKNG.
Model details under moat-index@3.0.0: zero-growth multiple 11.1×, capped-growth comparison at no more than 18×; 9% discount rate; high-end growth 0% (capped at 4%) using min(5y revenue CAGR, 5y diluted-EPS CAGR), clamped to 0%–4%; maintenance capex uses min(capex, D&A); abstain when D&A is unavailable. This is a disclosed model range, not intrinsic value as fact.
18 years of fundamentals
The business, in plain English
FORRESTER RESEARCH, INC. booked $397M of revenue in FY2025 in the Consumer Discretionary sector and kept 57.0% of it as gross profit — a high-margin business by that measure. After every other cost, −30.1% of each revenue dollar reached the bottom line.
Across the filed record, revenue grew from $233M (FY2009) to $397M (FY2025) — about 3.4% a year compounded over 16 years.
It earned −91.1% on invested capital in the latest filed year, FY2025. Across the full 17-year measurable filed record, median ROIC was 11.4%. Over the v3 recent window (10 measurable filed years), median ROIC was 8.0%. The Returns on Capital filter above scores it 30/100.
The balance sheet carried $35M of total debt in FY2025. Balance-Sheet Safety scores it 55/100.
Put together: Pricing Power is the strongest of the five filters (97/100) and Business Trend the weakest (5/100), which is how FORR lands at 45/100 — a Shallow moat.
This breakdown is generated from the filed numbers and sub-scores above — no outside narrative, no estimates. Where a filing doesn’t disclose an input, the sentence that would need it is omitted instead of guessed.
Gaps in a line mean that item isn’t in FORR’s filings for that year. The series is never interpolated or estimated. The Table view lists every filed value, including operating and net margins, total debt, and share count.
Visual explainers
The filing-backed explainer service is temporarily unavailable, so no partial or guessed chart is shown.
Moat Score history
Breaks in the line mark methodology or normalizer upgrades — readings across versions aren’t compared, so a level shift there isn’t a change in the business.
Tier changesSame-methodology and same-normalizer crossings of the Wide / Narrow / Shallow bars
- Normalizer upgraded unstamped (version unknown)tomoat-xbrl-normalizer@1.1.0 — readings across versions aren’t comparedJul 26, 2026
- Methodology upgraded moat-index@2.0.0tomoat-index@3.0.0 — readings across versions aren’t comparedJul 23, 2026
- Methodology upgraded moat-index@1.2.0tomoat-index@2.0.0 — readings across versions aren’t comparedJul 20, 2026
Scores are logged append-only and never overwritten — this record cannot be reconstructed retroactively, which is exactly why it’s worth keeping.
Insider activity
Form 4 reports mix P/S market or private transactions with compensation-plan mechanics. Activity casually described as “insider selling” can include compensation mechanics; awards, tax withholding, and option exercises are shown by their exact filed class here, never collapsed into “Bought” or “Sold.”
These are disclosed filing facts and arithmetic aggregates, not a signal or verdict.
The insider-filing service is temporarily unavailable, so no partial or guessed answer is shown for FORR.
Track record
How FORRESTER RESEARCH, INC.’s moat rated in each of the years we can reconstruct from its filings — scored only on what was knowable at the time — and what its price and returns did afterward. The score never saw a price; the two are joined only in hindsight, for education, not as a signal.
How to read this: each dot is what the engine would have scored FORR on that December 31; the line below is its total-return price path (dividends reinvested) in the years since.
Two tracks, one timeline: the score has its own 0–100 scale (top), the price its own 100-based scale (bottom) — never a shared axis. The price path is a total-return (dividends reinvested) index built from the same data the forward returns use; gaps in the score line are years with no reconstructed rating (see the table for why). The Table view carries every value.
What followed, in the years it rated Wide
In the 1 year FORR rated Wide-moat (2023), the median forward total return that followed — measured only after each year’s filings were public — was:
- 1 year −39% vs the S&P 500’s 24% (price basis) · median over 1 year
- 3 years None of the 1 year it rated Wide has a fully elapsed 3-year window with a benchmark to compare against yet.
- 5 years None of the 1 year it rated Wide has a fully elapsed 5-year window with a benchmark to compare against yet.
These are medians computed from the data, not a claim about any one year. The company figures are total returns (dividends reinvested); the S&P 500 is the price-only ^GSPC index, which excludes dividends and so understates the index — the gap flatters the company. A quality rating is not a return forecast, and past returns don’t predict future ones. Educational only, not investment advice.
Consumer Discretionary context
#247 of 487 scored Consumer Discretionary companies, ranked by Moat Score.
Nearest peers by Moat Score
- #245TDUP ThredUp Inc.45.0 out of 100, Shallow moatShallow moat
- #246HSTA HESTIA INSIGHT INC.44.9 out of 100, Shallow moatShallow moat
- #248ELVG ELVICTOR GROUP, INC.44.6 out of 100, Shallow moatShallow moat
- #249BARK BARK, INC.44.6 out of 100, Shallow moatShallow moat
Compare FORR with its nearest peers →All Consumer Discretionary companies on the Index →
Common questions about FORR
- Does FORRESTER RESEARCH, INC. have an economic moat?
- Based on its FY2025 SEC filings, the Moat Index scores FORRESTER RESEARCH, INC. (FORR) 44.8 out of 100 — a Shallow moat. The five questions behind that score begin at 20% each; if exactly one genuinely lacks data, the other four weights are renormalized and disclosed. revenue and EPS trend 5, pricing power 97, returns on capital 30, balance-sheet safety 55, capital allocation 37.
- Is FORR trading below the conservative owner-earnings estimate?
- The value if growth stopped today — a zero-growth baseline — is $10.50 per share. It capitalizes normalized owner earnings at a 9% rate and assumes 0% growth. Versus a recent price of $8.87, that is 16% below value if growth stopped today. The model also publishes a capped-growth comparison, but the zero-growth estimate is the cautious baseline. It assumes trailing owner earnings persist and is unreliable for declining businesses. This is an educational estimate from primary SEC filings, not intrinsic value as a fact or investment advice.
- How has FORR's Moat Score changed over time?
- The record logs 15 readings since Jul 17, 2026; the latest reads 44.8 out of 100 (shallow moat). No tier changes on record yet. (Methodology or normalizer upgrades on Jul 20, 2026, Jul 23, 2026, Jul 26, 2026 re-based the score; readings across versions aren't compared.) The history is append-only — readings are only ever added, never rewritten.