The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

MAR · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

The pricingPower component abstained: Not enough years of gross-margin data to score pricing power. The other four 20% weights were renormalized over the scored 80%.

FSS · Consumer Discretionary · Narrow moat

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On the watchlist

STRA · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

The pricingPower component abstained: Not enough years of gross-margin data to score pricing power. The other four 20% weights were renormalized over the scored 80%.

CDW · Consumer Discretionary · Narrow moat

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Wonderful & reasonably priced

MeasureMARFSSSTRACDW
Moat Score (0–100)68 (highest)68 (highest)68 (highest)68 (highest)
Methodology versionmoat-index@2.0.0moat-index@2.0.0moat-index@2.0.0moat-index@2.0.0
Business trend7883 (highest)8177
Pricing power43 (highest)23
Returns on capital78561188 (highest)
Balance-sheet safety1584100 (highest)65
Capital discipline100 (highest)768086
Price vs. high estimate270% above high estimate106% above high estimate93% above high estimate24% below high estimate (largest discount to high estimate)
Market cap$97.6B$7.0B$1.7B$16.8B
Moat tierNarrow moatNarrow moatNarrow moatNarrow moat
Filings as ofFY2025FY2025FY2025FY2025