The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

MKTX · Other · Wide moat

Wide moat

On the watchlist

The pricingPower component abstained: Not enough years of gross-margin data to score pricing power. The other four 20% weights were renormalized over the scored 80%.

MORN · Other · Wide moat

Wide moat

On the watchlist

FHI · Other · Wide moat

Wide moat

Wonderful & reasonably priced

The pricingPower component abstained: Not enough years of gross-margin data to score pricing power. The other four 20% weights were renormalized over the scored 80%.

HLI · Other · Wide moat

Wide moat

On the watchlist

MeasureMKTXMORNFHIHLI
Moat Score (0–100)95 (highest)908784
Methodology versionmoat-index@2.0.0moat-index@2.0.0moat-index@2.0.0moat-index@2.0.0
Business trend98 (highest)926293
Pricing power98 (highest)46
Returns on capital100 (highest)80100 (highest)100 (highest)
Balance-sheet safety100 (highest)89100 (highest)100 (highest)
Capital discipline8190 (highest)8680
Price vs. high estimate17% above high estimate57% above high estimate16% below high estimate (largest discount to high estimate)No price data
Market cap$4.1B$6.8B$4.4B
Moat tierWide moatWide moatWide moatWide moat
Filings as ofFY2025FY2025FY2025FY2026