The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

NOW · Technology · Narrow moat

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BR · Technology · Narrow moat

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BOX · Technology · Narrow moat

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The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

TDC · Technology · Narrow moat

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MeasureNOWBRBOXTDC
Moat Score (0–100)71 (highest)71 (highest)71 (highest)71 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend9597 (highest)7545
Pricing power100 (highest)469888
Returns on capital358593 (highest)
Balance-sheet safety100 (highest)446070
Capital discipline2482 (highest)4958
Price vs. high estimate553% above high estimate43% above high estimate159% above high estimate25% above high estimate (largest discount to high estimate)
Market cap$103.5B$17.4B$4.1B$2.6B
Moat tierNarrow moatNarrow moatNarrow moatNarrow moat
Filings as ofFY2025FY2025FY2026FY2025