The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

PM · Consumer Staples · Narrow moat

Narrow moat

On the watchlist

MALG · Consumer Staples · Narrow moat

Narrow moat

On the watchlist

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

BRBR · Consumer Staples · Narrow moat

Narrow moat

Wonderful & reasonably priced

COKE · Consumer Staples · Narrow moat

Narrow moat

On the watchlist

The businessTrend component abstained: Fewer than two aligned fiscal years of revenue and diluted EPS are available; the filing history does not contain a measurable trend. The other four 20% weights were renormalized over the scored 80%.

MeasurePMMALGBRBRCOKE
Moat Score (0–100)7477 (highest)7574
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend757595 (highest)
Pricing power100 (highest)925559
Returns on capital100 (highest)100 (highest)86
Balance-sheet safety38100 (highest)2670
Capital discipline5941100 (highest)80
Price vs. high estimateNo price dataNo price data55% below high estimateNo price data
Market capNot reportedNot reported$1.5BNot reported
Moat tierNarrow moatNarrow moatNarrow moatNarrow moat
Filings as ofFY2025FY2021FY2025FY2025