The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

PRDO · Consumer Discretionary · Narrow moat

Narrow moat

Wonderful & reasonably priced

The pricingPower component abstained: Not enough years of gross-margin data to score pricing power. The other four 20% weights were renormalized over the scored 80%.

LOVE · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

JILL · Consumer Discretionary · Narrow moat

Narrow moat

Wonderful & reasonably priced

KTB · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

MeasurePRDOLOVEJILLKTB
Moat Score (0–100)66 (highest)66 (highest)66 (highest)66 (highest)
Methodology versionmoat-index@2.0.0moat-index@2.0.0moat-index@2.0.0moat-index@2.0.0
Business trend5272 (highest)3865
Pricing power9097 (highest)69
Returns on capital77258892 (highest)
Balance-sheet safety73100 (highest)5627
Capital discipline62444974 (highest)
Price vs. high estimate29% below high estimate3% below high estimate54% below high estimate (largest discount to high estimate)Around the high estimate
Market cap$1.9B$257.6M$237.8M$4.6B
Moat tierNarrow moatNarrow moatNarrow moatNarrow moat
Filings as ofFY2025FY2026FY2026FY2025