The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same four filters from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

RICK · Consumer Discretionary · Shallow moat

50/ 100
Shallow moat

On the watchlist

PII · Consumer Discretionary · Shallow moat

50/ 100
Shallow moat

Doesn't clear the bar

REBN · Consumer Discretionary · Shallow moat

50/ 100
Shallow moat

Doesn't clear the bar

DIBS · Consumer Discretionary · Shallow moat

50/ 100
Shallow moat

Doesn't clear the bar

MeasureRICKPIIREBNDIBS
Moat Score (0–100)50 (highest)50 (highest)50 (highest)50 (highest)
Pricing power100 (highest)38100 (highest)100 (highest)
Returns on capital2769 (highest)00
Balance-sheet safety02855 (highest)55 (highest)
Capital discipline5864 (highest)4444
Margin of safety30% below value (highest margin of safety)17% below valueNo price dataNo price data
Market cap$227.3M$4.1B$10.9M$169.1M
Moat tierShallow moatShallow moatShallow moatShallow moat
Filings as ofFY2025FY2025FY2025FY2025
RICK vs PII vs REBN vs DIBS — Moat Score Comparison · Buy Like Buffett