The Moat Index
Compare moats, side by side.
Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.
GWLL · Consumer Staples · No moat
Doesn't clear the bar
The capitalDiscipline component abstained: Not enough owner-earnings history to score capital discipline. The other four 20% weights were renormalized over the scored 80%.
| Measure | TOFB | WEST | GWLL | REED |
|---|---|---|---|---|
| Moat Score (0–100) | 23 | 24 (highest) | 24 (highest) | 22 |
| Methodology version | moat-index@2.0.0 | moat-index@2.0.0 | moat-index@2.0.0 | moat-index@2.0.0 |
| Business trend | 17 | 58 (highest) | 20 | 13 |
| Pricing power | 38 | 20 | 48 (highest) | 26 |
| Returns on capital | 11 (highest) | 0 | 0 | 0 |
| Balance-sheet safety | 28 (highest) | 0 | 28 (highest) | 28 (highest) |
| Capital discipline | 20 | 44 (highest) | — | 44 (highest) |
| Price vs. high estimate | 111% above high estimate | No price data | No price data | No price data |
| Market cap | $3.3M | $706.2M | $89.1M | $11.4M |
| Moat tier | No moat | No moat | No moat | No moat |
| Filings as of | FY2025 | FY2025 | FY2025 | FY2025 |