The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

TRUG · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

NWTG · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

MOD · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

CAVA · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

MeasureTRUGNWTGMODCAVA
Moat Score (0–100)53 (highest)53 (highest)53 (highest)53 (highest)
Methodology versionmoat-index@2.0.0moat-index@2.0.0moat-index@2.0.0moat-index@2.0.0
Business trend22576580 (highest)
Pricing power89 (highest)551511
Returns on capital49 (highest)33
Balance-sheet safety555565100 (highest)
Capital discipline474671 (highest)40
Price vs. high estimateNo price dataNo price data590% above high estimate (largest discount to high estimate)4899% above high estimate
Market cap$1.1M$5.2M$12.0B$7.4B
Moat tierShallow moatShallow moatShallow moatShallow moat
Filings as ofFY2025FY2025FY2026FY2025