The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

VRM · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

The balanceSheet component abstained: Insufficient leverage/coverage inputs to score the balance sheet. The other four 20% weights were renormalized over the scored 80%.

UFI · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

BA · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

SIF · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

MeasureVRMUFIBASIF
Moat Score (0–100)1115 (highest)15 (highest)14
Methodology versionmoat-index@2.0.0moat-index@2.0.0moat-index@2.0.0moat-index@2.0.0
Business trend203643 (highest)34
Pricing power0 (highest)0 (highest)0 (highest)0 (highest)
Returns on capital0011 (highest)4
Balance-sheet safety007 (highest)
Capital discipline2438 (highest)2024
Price vs. high estimateNo price dataNo price dataNo price dataNo price data
Market cap$12.9M$113.1M$212.0B$142.2M
Moat tierNo moatNo moatNo moatNo moat
Filings as ofFY2025FY2025FY2025FY2025