The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

WH · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

The pricingPower component abstained: Not enough years of gross-margin data to score pricing power. The other four 20% weights were renormalized over the scored 80%.

PLBY · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

UAVS · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

MSS · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

MeasureWHPLBYUAVSMSS
Moat Score (0–100)36 (highest)36 (highest)36 (highest)36 (highest)
Methodology versionmoat-index@2.0.0moat-index@2.0.0moat-index@2.0.0moat-index@2.0.0
Business trend57225778 (highest)
Pricing power86 (highest)5135
Returns on capital47 (highest)000
Balance-sheet safety228 (highest)28 (highest)28 (highest)
Capital discipline3744 (highest)44 (highest)37
Price vs. high estimateNo price dataNo price dataNo price dataNo price data
Market cap$136.5M$32.0M
Moat tierNo moatNo moatNo moatNo moat
Filings as ofFY2025FY2025FY2025FY2025