The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

WWD · Industrials · Narrow moat

Narrow moat

On the watchlist

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

FELE · Industrials · Narrow moat

Narrow moat

On the watchlist

MHO · Industrials · Narrow moat

Narrow moat

Wonderful & reasonably priced

POOL · Industrials · Narrow moat

Narrow moat

Wonderful & reasonably priced

MeasureWWDFELEMHOPOOL
Moat Score (0–100)73 (highest)73 (highest)73 (highest)73 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend95 (highest)626435
Pricing power4360 (highest)3352
Returns on capital6997100 (highest)
Balance-sheet safety7397100 (highest)76
Capital discipline80777299 (highest)
Price vs. high estimate364% above high estimate33% above high estimate55% below high estimate (largest discount to high estimate)29% below high estimate
Market cap$25.1B$4.7B$3.9B$6.7B
Moat tierNarrow moatNarrow moatNarrow moatNarrow moat
Filings as ofFY2025FY2025FY2025FY2025