The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

ZCAR · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

FWRG · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

The pricingPower component abstained: Not enough years of gross-margin data to score pricing power. The other four 20% weights were renormalized over the scored 80%.

BWMG · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

AMCR · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

MeasureZCARFWRGBWMGAMCR
Moat Score (0–100)2930 (highest)2929
Methodology versionmoat-index@2.0.0moat-index@2.0.0moat-index@2.0.0moat-index@2.0.0
Business trend3975 (highest)5951
Pricing power63536 (highest)
Returns on capital0033 (highest)
Balance-sheet safety28 (highest)2028 (highest)1
Capital discipline44 (highest)242424
Price vs. high estimateNo price data253% above high estimate (largest discount to high estimate)No price data893% above high estimate
Market cap$899513$742.4M$1.6M$99.7B
Moat tierNo moatNo moatNo moatNo moat
Filings as ofFY2026FY2025FY2025FY2025