Vital Farms, Inc.

VITL · Consumer Staples · $600.7M mkt cap · FY2025 filings · Narrow moat

On the watchlist

Narrow moat

The four filters

Pricing power52

Median gross margin 33.5% over 8y, stable.

Returns on capital87

Median ROIC 20.8%, above the 9% hurdle in 63% of years.

Balance-sheet safety73

Net debt/EBITDA n/ax, interest coverage 101x.

Capital discipline60

Owner earnings +41.6%/yr, share count growing (dilution).

Margin of safety

Above valueOn sale

31% above value

Owner earnings (normalized): $25.6M
Est. intrinsic value / share: $10.27
Recent price: $13.41
Discount to value: 31% above value

Conservative model: 9% discount rate, 4% assumed growth (capped at 4%), maintenance capex ≈ min(capex, D&A).

Moat Score history

Score history begins 2026-07-17. Check back as the record builds.

Scores are logged append-only and never overwritten — this record can't be backfilled, which is exactly why it's worth keeping.

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Scored from primary SEC filings via the public methodology. Educational only — not a recommendation to buy or sell VITL. See the disclaimer.