| Nielsen JohannaVP: CORP CONTROLLER | Grant, award, or other acquisition (A)Table I · Acquired · Class B Common Stock | 11,893 | —Grant, award, or other acquisition (A) | — | 16,235.7912 | Sep 1, 2026 | 1 filed lot- Table I · Class B Common Stock: 11,893 shares at — (Grant, award, or other acquisition (A)) · code A · owned after 16,235.7912 ·
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| Nielsen JohannaVP: CORP CONTROLLER | Payment of exercise price or tax liability (F)Table I · Disposed · Class B Common Stock | 263 | $39.06 | $10,273 | 15,972.7912 | Sep 1, 2026 | 1 filed lot- Table I · Class B Common Stock: 263 shares at $39.06 · code F · owned after 15,972.7912 ·
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| Hill ElliottDirector, PRESIDENT & CEO | Grant, award, or other acquisition (A)Table I · Acquired · Class B Common Stock | 108,400 | —Grant, award, or other acquisition (A) | — | 383,191.586 | Sep 1, 2026 | 1 filed lot- Table I · Class B Common Stock: 108,400 shares at — (Grant, award, or other acquisition (A)) · code A · owned after 383,191.586 ·
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| Hill ElliottDirector, PRESIDENT & CEO | Payment of exercise price or tax liability (F)Table I · Disposed · Class B Common Stock | 9,462 | $39.06 | $369,586 | 373,729.586 | Sep 1, 2026 | 1 filed lot- Table I · Class B Common Stock: 9,462 shares at $39.06 · code F · owned after 373,729.586 ·
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| Hill ElliottDirector, PRESIDENT & CEO | Grant, award, or other acquisition (A)Table II · Acquired · Non-Qualified Stock Option (Right to Buy) | 395,570 | —Grant, award, or other acquisition (A) | — | 395,570 | Sep 1, 2026 | 1 filed lot- Table II · Non-Qualified Stock Option (Right to Buy): 395,570 shares at — (Grant, award, or other acquisition (A)) · code A · owned after 395,570 ·
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| Alagirisamy VenkateshEVP: CHIEF OPERATING OFFICER | Grant, award, or other acquisition (A)Table I · Acquired · Class B Common Stock | 37,166 | —Grant, award, or other acquisition (A) | — | 111,985.9272 | Sep 1, 2026 | 1 filed lot- Table I · Class B Common Stock: 37,166 shares at — (Grant, award, or other acquisition (A)) · code A · owned after 111,985.9272 ·
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| Alagirisamy VenkateshEVP: CHIEF OPERATING OFFICER | Payment of exercise price or tax liability (F)Table I · Disposed · Class B Common Stock | 3,453 | $39.06 | $134,874 | 108,532.9272 | Sep 1, 2026 | 1 filed lot- Table I · Class B Common Stock: 3,453 shares at $39.06 · code F · owned after 108,532.9272 ·
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| Alagirisamy VenkateshEVP: CHIEF OPERATING OFFICER | Grant, award, or other acquisition (A)Table II · Acquired · Non-Qualified Stock Option (Right to Buy) | 135,624 | —Grant, award, or other acquisition (A) | — | 135,624 | Sep 1, 2026 | 1 filed lot- Table II · Non-Qualified Stock Option (Right to Buy): 135,624 shares at — (Grant, award, or other acquisition (A)) · code A · owned after 135,624 ·
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| Denton David MEVP: CFO | Grant, award, or other acquisition (A)Table I · Acquired · Class B Common Stock | 71,234 | —Grant, award, or other acquisition (A) | — | 71,234 | Sep 1, 2026 | 1 filed lot- Table I · Class B Common Stock: 71,234 shares at — (Grant, award, or other acquisition (A)) · code A · owned after 71,234 ·
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| Denton David MEVP: CFO | Grant, award, or other acquisition (A)Table II · Acquired · Non-Qualified Stock Option (Right to Buy) | 259,946 | —Grant, award, or other acquisition (A) | — | 259,946 | Sep 1, 2026 | 1 filed lot- Table II · Non-Qualified Stock Option (Right to Buy): 259,946 shares at — (Grant, award, or other acquisition (A)) · code A · owned after 259,946 ·
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| PARKER MARK GDirector, EXECUTIVE CHAIRMAN | Grant, award, or other acquisition (A)Table II · Acquired · Non-Qualified Stock Option (Right to Buy) | 180,832 | —Grant, award, or other acquisition (A) | — | 180,832 | Sep 1, 2026 | 1 filed lot- Table II · Non-Qualified Stock Option (Right to Buy): 180,832 shares at — (Grant, award, or other acquisition (A)) · code A · owned after 180,832 ·
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| Heinle TreasureEVP: CHIEF PEOPLE OFFICER | Grant, award, or other acquisition (A)Table I · Acquired · Class B Common Stock | 34,069 | —Grant, award, or other acquisition (A) | — | 94,165.4162 | Sep 1, 2026 | 1 filed lot- Table I · Class B Common Stock: 34,069 shares at — (Grant, award, or other acquisition (A)) · code A · owned after 94,165.4162 ·
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| Heinle TreasureEVP: CHIEF PEOPLE OFFICER | Payment of exercise price or tax liability (F)Table I · Disposed · Class B Common Stock | 3,430 | $39.06 | $133,976 | 90,735.4162 | Sep 1, 2026 | 1 filed lot- Table I · Class B Common Stock: 3,430 shares at $39.06 · code F · owned after 90,735.4162 ·
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| Heinle TreasureEVP: CHIEF PEOPLE OFFICER | Grant, award, or other acquisition (A)Table II · Acquired · Non-Qualified Stock Option (Right to Buy) | 124,322 | —Grant, award, or other acquisition (A) | — | 124,322 | Sep 1, 2026 | 1 filed lot- Table II · Non-Qualified Stock Option (Right to Buy): 124,322 shares at — (Grant, award, or other acquisition (A)) · code A · owned after 124,322 ·
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| Montagne AmyPRESIDENT, NIKE | Grant, award, or other acquisition (A)Table I · Acquired · Class B Common Stock | 30,972 | —Grant, award, or other acquisition (A) | — | 88,407.9272 | Sep 1, 2026 | 1 filed lot- Table I · Class B Common Stock: 30,972 shares at — (Grant, award, or other acquisition (A)) · code A · owned after 88,407.9272 ·
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| Montagne AmyPRESIDENT, NIKE | Payment of exercise price or tax liability (F)Table I · Disposed · Class B Common Stock | 2,647 | $39.06 | $103,392 | 85,760.9272 | Sep 1, 2026 | 1 filed lot- Table I · Class B Common Stock: 2,647 shares at $39.06 · code F · owned after 85,760.9272 ·
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| Montagne AmyPRESIDENT, NIKE | Grant, award, or other acquisition (A)Table II · Acquired · Non-Qualified Stock Option (Right to Buy) | 113,020 | —Grant, award, or other acquisition (A) | — | 113,020 | Sep 1, 2026 | 1 filed lot- Table II · Non-Qualified Stock Option (Right to Buy): 113,020 shares at — (Grant, award, or other acquisition (A)) · code A · owned after 113,020 ·
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| McCartney PhilipEVP: CHIEF INN,PROD&DSG OFCR | Grant, award, or other acquisition (A)Table I · Acquired · Class B Common Stock | 30,972 | —Grant, award, or other acquisition (A) | — | 83,086.9272 | Sep 1, 2026 | 1 filed lot- Table I · Class B Common Stock: 30,972 shares at — (Grant, award, or other acquisition (A)) · code A · owned after 83,086.9272 ·
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| McCartney PhilipEVP: CHIEF INN,PROD&DSG OFCR | Payment of exercise price or tax liability (F)Table I · Disposed · Class B Common Stock | 2,407 | $39.06 | $94,017 | 80,679.9272 | Sep 1, 2026 | 1 filed lot- Table I · Class B Common Stock: 2,407 shares at $39.06 · code F · owned after 80,679.9272 ·
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| McCartney PhilipEVP: CHIEF INN,PROD&DSG OFCR | Grant, award, or other acquisition (A)Table II · Acquired · Non-Qualified Stock Option (Right to Buy) | 113,020 | —Grant, award, or other acquisition (A) | — | 113,020 | Sep 1, 2026 | 1 filed lot- Table II · Non-Qualified Stock Option (Right to Buy): 113,020 shares at — (Grant, award, or other acquisition (A)) · code A · owned after 113,020 ·
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| Leinwand RobertEVP: Chief Legal Officer | Grant, award, or other acquisition (A)Table I · Acquired · Class B Common Stock | 34,069 | —Grant, award, or other acquisition (A) | — | 94,834.159 | Sep 1, 2026 | 1 filed lot- Table I · Class B Common Stock: 34,069 shares at — (Grant, award, or other acquisition (A)) · code A · owned after 94,834.159 ·
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| Leinwand RobertEVP: Chief Legal Officer | Payment of exercise price or tax liability (F)Table I · Disposed · Class B Common Stock | 3,430 | $39.06 | $133,976 | 91,404.159 | Sep 1, 2026 | 1 filed lot- Table I · Class B Common Stock: 3,430 shares at $39.06 · code F · owned after 91,404.159 ·
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| Leinwand RobertEVP: Chief Legal Officer | Grant, award, or other acquisition (A)Table II · Acquired · Non-Qualified Stock Option (Right to Buy) | 124,322 | —Grant, award, or other acquisition (A) | — | 124,322 | Sep 1, 2026 | 1 filed lot- Table II · Non-Qualified Stock Option (Right to Buy): 124,322 shares at — (Grant, award, or other acquisition (A)) · code A · owned after 124,322 ·
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| PARKER MARK GDirector, EXECUTIVE CHAIRMAN | Gift (G)Table I · Disposed · Class B Common Stock | 11,386 | —Gift (G) | — | 613,999 | Aug 14, 2026 | 1 filed lot- Table I · Class B Common Stock: 11,386 shares at — (Gift (G)) · code G · owned after 613,999 ·
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| Montagne AmyPRESIDENT, NIKE | Open-market or private sale (S)Table I · Disposed · Class B Common Stock | 4,867 | $42.05 | $204,657 | 57,435.9272 | Aug 7, 2026 | 1 filed lot- Table I · Class B Common Stock: 4,867 shares at $42.05 · code S · owned after 57,435.9272 ·
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| Leinwand RobertEVP: Chief Legal Officer | Open-market or private sale (S)Table I · Disposed · Class B Common Stock | 821 | $41.60 | $34,154 | 60,765.159 | Aug 5, 2026 | 1 filed lot- Table I · Class B Common Stock: 821 shares at $41.60 · code S · owned after 60,765.159 ·
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| Alagirisamy VenkateshEVP: CHIEF OPERATING OFFICER | Open-market or private sale (S)Table I · Disposed · Class B Common Stock | 890 | $41.60 | $37,024 | 74,819.9272 | Aug 5, 2026 | 1 filed lot- Table I · Class B Common Stock: 890 shares at $41.60 · code S · owned after 74,819.9272 ·
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| McCartney PhilipEVP: CHIEF INN,PROD&DSG OFCR | Open-market or private sale (S)Table I · Disposed · Class B Common Stock | 524 | $41.60 | $21,798 | 52,114.9272 | Aug 5, 2026 | 1 filed lot- Table I · Class B Common Stock: 524 shares at $41.60 · code S · owned after 52,114.9272 ·
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| Friend MatthewEVP: CFO | Open-market or private sale (S)Table I · Disposed · Class B Common Stock | 2,463 | $41.60 | $102,461 | 82,165.1024 | Aug 5, 2026 | 1 filed lot- Table I · Class B Common Stock: 2,463 shares at $41.60 · code S · owned after 82,165.1024 ·
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| Montagne AmyPRESIDENT, NIKE | Payment of exercise price or tax liability (F)Table I · Disposed · Class B Common Stock | 578 | $41.71 | $24,108 | 62,302.9272 | Aug 3, 2026 | 1 filed lot- Table I · Class B Common Stock: 578 shares at $41.71 · code F · owned after 62,302.9272 ·
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| Leinwand RobertEVP: Chief Legal Officer | Payment of exercise price or tax liability (F)Table I · Disposed · Class B Common Stock | 413 | $41.71 | $17,226 | 61,586.159 | Aug 3, 2026 | 1 filed lot- Table I · Class B Common Stock: 413 shares at $41.71 · code F · owned after 61,586.159 ·
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| McCartney PhilipEVP: CHIEF INN,PROD&DSG OFCR | Payment of exercise price or tax liability (F)Table I · Disposed · Class B Common Stock | 494 | $41.71 | $20,605 | 52,638.9272 | Aug 3, 2026 | 1 filed lot- Table I · Class B Common Stock: 494 shares at $41.71 · code F · owned after 52,638.9272 ·
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| Alagirisamy VenkateshEVP: CHIEF OPERATING OFFICER | Payment of exercise price or tax liability (F)Table I · Disposed · Class B Common Stock | 837 | $41.71 | $34,911 | 75,709.9272 | Aug 3, 2026 | 1 filed lot- Table I · Class B Common Stock: 837 shares at $41.71 · code F · owned after 75,709.9272 ·
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| Friend MatthewEVP: CFO | Payment of exercise price or tax liability (F)Table I · Disposed · Class B Common Stock | 1,239 | $41.71 | $51,679 | 84,628.1024 | Aug 3, 2026 | 1 filed lot- Table I · Class B Common Stock: 1,239 shares at $41.71 · code F · owned after 84,628.1024 ·
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| PARKER MARK GDirector, EXECUTIVE CHAIRMAN | Gift (G)Table I · Disposed · Class B Common Stock | 22,230 | —Gift (G) | — | 625,385 | May 14, 2026 | 1 filed lot- Table I · Class B Common Stock: 22,230 shares at — (Gift (G)) · code G · owned after 625,385 ·
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