NIKE, Inc.

NKE · Materials · FY2026 filings · · Not rated ·

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We don't have enough comparable filing data to score at least four of the five filters for NKE, so we don't publish a composite. Missing: returnsOnCapital, balanceSheet. No composite: 2 components abstained (returnsOnCapital: Not enough years of ROIC data to score returns on capital.; balanceSheet: Insufficient leverage/coverage inputs to score the balance sheet.).

20 years of fundamentals

The business, in plain English

NIKE, Inc. booked $46.4B of revenue in FY2026 in the Materials sector and kept 42.9% of it as gross profit — a solid-margin business by that measure. After every other cost, 6.7% of each revenue dollar reached the bottom line.

Across the filed record, revenue grew from $18.6B (FY2008) to $46.4B (FY2026) — about 5.2% a year compounded over 18 years.

The balance sheet carried $7.9B of total debt in FY2026 against $3.2B of owner earnings — roughly 2.5 years of owner earnings to retire it all.

This breakdown is generated from the filed numbers and sub-scores above — no outside narrative, no estimates. Where a filing doesn’t disclose an input, the sentence that would need it is omitted instead of guessed.

FY2007–FY2026 · 20 fiscal years, normalized from NKE’s SEC filings

Sales, as filed$46.4B FY2026
$0$20B$40B2007201420212026
Revenue kept after cost of goods42.9% FY2026
0%20%40%2007201420212026
Standard ROIC or separately labeled Operating ROIC

Exact FY and FY-1 financing invested-capital inputs are required.. Current-year EBIT, tax expense, and non-zero pretax income are required for standard ROIC.

Exact FY and FY-1 financing invested-capital inputs are required.. Current-year EBIT, tax expense, and non-zero pretax income are required for standard ROIC.

Cash an owner could take out$3.2B FY2026
$0$2.5B$5B2007201420212026

The explained ROIC gaps have filed inputs but no meaningful positive invested-capital denominator. Other gaps mean the item is not in the filings for that year. The series is never interpolated or estimated. The Table view lists every filed value, including operating and net margins, total debt, and share count.

Flagship explainer

How NIKE, Inc. makes its money

NIKE, Inc.'s filing does not supply enough comparable lines for a truthful flow chart — here's what is filed:

Table alternative
Filed lineValue% of revenueSource
$46.4B100%
Cost of revenue$26.5B57%
$19.9B43%
Income before tax$3.9B8%
Income tax$792M2%
$3.1B7%
Source: · event May 31, 2026 · retrieved Sep 7, 2026 · annual-row source set

Flagship explainer

What NIKE, Inc. owns — and owes

NIKE, Inc.'s filing tags don't support a full breakdown — here's what is filed:

Table alternative
Filed lineValue% of assetsSource
Total assets$38.4B100%
Cash and equivalents$7.6B20%
$7.9B21%
Stockholders’ equity$14.9B39%
Source: · event May 31, 2026 · retrieved Sep 7, 2026 · annual-row source set

Flagship explainer

What drives NIKE, Inc.’s return on equity?

One or more filed inputs needed for the five-factor decomposition are unavailable.

DuPont source inputs
InputValueFiscal yearSource
Net income$3.1BFY2026
Income before tax$3.9BFY2026
Operating incomeUnavailableFY2026
Revenue$46.4BFY2026
Ending assets$38.4BFY2026
Beginning assets$36.6BFY2025
Ending equity$14.9BFY2026
Beginning equity$13.2BFY2025
Source: · event May 31, 2026 · retrieved Sep 7, 2026 · annual-row source set

Flagship explainer

Where NIKE, Inc.'s cash went

NIKE, Inc.’s filing does not supply enough provenance-matched cash-flow lines for a truthful flow chart — here’s what is filed:

Table alternative
Filed lineValue% of cash from operationsSource
Cash from operations$2.9B100%
Depreciation and amortization$747M26%
Source: · event May 31, 2026 · retrieved Sep 7, 2026 · annual-row source set

Curated 19-manager tier

Who reported holding NIKE, Inc.

Delayed public 13F reports for 2026-Q2—not live positions, trades, or recommendations.

3 holding0 exited15 not holding18/19 resolved1 not retrieved

Named manager positions and quarter-over-quarter changes
ManagerReported positionQuarter-over-quarterFiling accession
Mairs & Power63,845 shares$2.6M · 0% of eligible reported 13FTrimmed · -2,110 shares (−3%)
Markel / Markel-Gayner447,400 shares$18.4M · 0% of eligible reported 13FUnchanged · 0 shares (0%)
Oakmark / Harris Associates14,403,570 shares$591M · 1% of eligible reported 13FTrimmed · -372,689 shares (−3%)
Abrams CapitalNo position reportedNo position reported
Akre CapitalNo position reportedNo position reported
Baupost GroupNo position reportedNo position reported
Berkshire HathawayNo position reportedNo position reported
Brave Warrior AdvisorsNo position reportedNo position reported
Dodge & CoxNo position reportedNo position reported
First EagleNo position reportedNo position reported
FundsmithNo position reportedNo position reported
Gardner Russo & QuinnNo position reportedNo position reported
Gates Foundation TrustNo position reportedNo position reported
Polen CapitalNo position reportedNo position reported
Sequoia / Ruane CunniffNo position reportedNo position reported
Southeastern Asset ManagementNo position reportedNo position reported
Tweedy, BrowneNo position reportedNo position reported
Yacktman Asset ManagementNo position reportedNo position reported
Pershing SquareNot retrievedComparison not retrievedFiling not retrieved

Position size uses shares and filed value from each manager’s 13F. Portfolio weight uses the eligible long-share filing denominator. Changes compare only with the immediately preceding calendar quarter.

Source:
37 SEC filings
  1. 13F-HR · Q1 2026Filing detailsAccession 0000813917-26-000038 · filed May 15, 2026
  2. 13F-HR · Q2 2026Filing detailsAccession 0000813917-26-000042 · filed Aug 14, 2026
  3. 13F-HR · Q1 2026Filing detailsAccession 0000860643-26-000003 · filed May 13, 2026
  4. 13F-HR · Q2 2026Filing detailsAccession 0000860643-26-000005 · filed Aug 13, 2026
  5. 13F-HR · Q1 2026Filing detailsAccession 0000905567-26-000002 · filed May 1, 2026
  6. 13F-HR · Q2 2026Filing detailsAccession 0000905567-26-000003 · filed Aug 11, 2026
  7. 13F-HR · Q1 2026Filing detailsAccession 0000919574-26-003132 · filed May 15, 2026
  8. 13F-HR · Q2 2026Filing detailsAccession 0000919574-26-005176 · filed Aug 14, 2026
  9. 13F-HR · Q1 2026Filing detailsAccession 0001061768-26-000007 · filed May 14, 2026
  10. 13F-HR · Q2 2026Filing detailsAccession 0001061768-26-000010 · filed Aug 13, 2026
  11. 13F-HR · Q1 2026Filing detailsAccession 0001096343-26-000044 · filed May 1, 2026
  12. 13F-HR · Q2 2026Filing detailsAccession 0001096343-26-000065 · filed Jul 31, 2026
  13. 13F-HR · Q1 2026Filing detailsAccession 0001104659-26-062592 · filed May 15, 2026
  14. 13F-HR · Q2 2026Filing detailsAccession 0001104659-26-097175 · filed Aug 14, 2026
  15. 13F-HR · Q1 2026Filing detailsAccession 0001112520-26-000009 · filed May 14, 2026
  16. 13F-HR · Q2 2026Filing detailsAccession 0001112520-26-000014 · filed Aug 14, 2026
  17. 13F-HR · Q1 2026Filing detailsAccession 0001172661-26-001819 · filed May 14, 2026
  18. 13F-HR · Q1 2026Filing detailsAccession 0001172661-26-001911 · filed May 14, 2026
  19. 13F-HR · Q1 2026Filing detailsAccession 0001172661-26-001966 · filed May 14, 2026
  20. 13F-HR · Q1 2026Filing detailsAccession 0001172661-26-002294 · filed May 15, 2026
  21. 13F-HR · Q2 2026Filing detailsAccession 0001172661-26-003035 · filed Aug 4, 2026
  22. 13F-HR · Q2 2026Filing detailsAccession 0001172661-26-003402 · filed Aug 13, 2026
  23. 13F-HR · Q2 2026Filing detailsAccession 0001172661-26-003496 · filed Aug 14, 2026
  24. 13F-HR · Q2 2026Filing detailsAccession 0001172661-26-003728 · filed Aug 14, 2026
  25. 13F-HR · Q1 2026Filing detailsAccession 0001193125-26-208439 · filed May 6, 2026
  26. 13F-HR · Q1 2026Filing detailsAccession 0001193125-26-223352 · filed May 14, 2026
  27. 13F-HR · Q1 2026Filing detailsAccession 0001193125-26-226661 · filed May 15, 2026
  28. 13F-HR · Q2 2026Filing detailsAccession 0001193125-26-340443 · filed Aug 7, 2026
  29. 13F-HR · Q2 2026Filing detailsAccession 0001193125-26-349535 · filed Aug 13, 2026
  30. 13F-HR · Q2 2026Filing detailsAccession 0001193125-26-352200 · filed Aug 14, 2026
  31. 13F-HR/A · Q1 2026 · Amendment RESTATEMENTFiling detailsAccession 0001325447-26-000018 · filed May 14, 2026
  32. 13F-HR · Q2 2026Filing detailsAccession 0001325447-26-000020 · filed Aug 5, 2026
  33. 13F-HR/A · Q2 2026 · Amendment NEW HOLDINGSFiling detailsAccession 0001325447-26-000033 · filed Aug 24, 2026
  34. 13F-HR · Q1 2026Filing detailsAccession 0001398344-26-009296 · filed May 15, 2026
  35. 13F-HR · Q2 2026Filing detailsAccession 0001398344-26-014641 · filed Aug 14, 2026
  36. 13F-HR · Q1 2026Filing detailsAccession 0001569205-26-000005 · filed May 15, 2026
  37. 13F-HR · Q2 2026Filing detailsAccession 0001569205-26-000012 · filed Aug 14, 2026
· event Jun 30, 2026 · retrieved Sep 7, 2026

Flagship explainer

What NIKE, Inc. insiders reported

Records still being gathered — partial as of retrieval Sep 9, 2026.

Partial coverage: the incomplete Form 4 walk cannot establish no activity, an activity date, or zero counts.

Moat Score history

21 logged readings since Jul 17, 2026 · append-only, never rewritten

Moat Score over timeLast scored reading of each day, on the 0–100 scale

No composite readings yet — NKE’s filings don’t give the engine enough comparable data to score, and we log that honestly instead of guessing a number.

Tier changesSame-methodology and same-normalizer crossings of the Wide / Narrow / Shallow bars

  1. Normalizer upgraded unstamped (version unknown)tomoat-xbrl-normalizer@1.1.0 — readings across versions aren’t comparedJul 26, 2026
  2. Methodology upgraded moat-index@2.0.0tomoat-index@3.0.0 — readings across versions aren’t comparedJul 23, 2026
  3. Methodology upgraded moat-index@1.2.0tomoat-index@2.0.0 — readings across versions aren’t comparedJul 20, 2026
  4. Methodology upgraded moat-index@1.1.0tomoat-index@1.2.0 — readings across versions aren’t comparedJul 17, 2026

Scores are logged append-only and never overwritten — this record cannot be reconstructed retroactively, which is exactly why it’s worth keeping.

Insider activity

Form 4 reports mix P/S market or private transactions with compensation-plan mechanics. Activity casually described as “insider selling” can include compensation mechanics; awards, tax withholding, and option exercises are shown by their exact filed class here, never collapsed into “Bought” or “Sold.”

These are disclosed filing facts and arithmetic aggregates, not a signal or verdict.

This machine-readable surface covers SEC ownership filings from 2003; it does not represent earlier paper-era records.

Records still being gathered — partial as of retrieval Sep 9, 2026.

3 filings were skipped because the SEC primary document returned 404; the omission is disclosed and aggregates are withheld.

Among the rows shown, A/F/M acquisition, payment or withholding, and exercise or conversion rows outnumber S sale rows (28 versus 5). The filing codes alone do not establish that every such row arose from a compensation plan.

Trailing-12-month totals and the 90-day cluster result are withheld because this issuer walk is incomplete.

InsiderShares owned afterDateFiling detail
Nielsen JohannaVP: CORP CONTROLLERGrant, award, or other acquisition (A)Table I · Acquired · Class B Common Stock11,893Grant, award, or other acquisition (A)16,235.7912Sep 1, 2026
1 filed lot
  • Table I · Class B Common Stock: 11,893 shares at — (Grant, award, or other acquisition (A)) · code A · owned after 16,235.7912 ·
Nielsen JohannaVP: CORP CONTROLLERPayment of exercise price or tax liability (F)Table I · Disposed · Class B Common Stock263$39.06$10,27315,972.7912Sep 1, 2026
1 filed lot
  • Table I · Class B Common Stock: 263 shares at $39.06 · code F · owned after 15,972.7912 ·
Hill ElliottDirector, PRESIDENT & CEOGrant, award, or other acquisition (A)Table I · Acquired · Class B Common Stock108,400Grant, award, or other acquisition (A)383,191.586Sep 1, 2026
1 filed lot
  • Table I · Class B Common Stock: 108,400 shares at — (Grant, award, or other acquisition (A)) · code A · owned after 383,191.586 ·
Hill ElliottDirector, PRESIDENT & CEOPayment of exercise price or tax liability (F)Table I · Disposed · Class B Common Stock9,462$39.06$369,586373,729.586Sep 1, 2026
1 filed lot
  • Table I · Class B Common Stock: 9,462 shares at $39.06 · code F · owned after 373,729.586 ·
Hill ElliottDirector, PRESIDENT & CEOGrant, award, or other acquisition (A)Table II · Acquired · Non-Qualified Stock Option (Right to Buy)395,570Grant, award, or other acquisition (A)395,570Sep 1, 2026
1 filed lot
  • Table II · Non-Qualified Stock Option (Right to Buy): 395,570 shares at — (Grant, award, or other acquisition (A)) · code A · owned after 395,570 ·
Alagirisamy VenkateshEVP: CHIEF OPERATING OFFICERGrant, award, or other acquisition (A)Table I · Acquired · Class B Common Stock37,166Grant, award, or other acquisition (A)111,985.9272Sep 1, 2026
1 filed lot
  • Table I · Class B Common Stock: 37,166 shares at — (Grant, award, or other acquisition (A)) · code A · owned after 111,985.9272 ·
Alagirisamy VenkateshEVP: CHIEF OPERATING OFFICERPayment of exercise price or tax liability (F)Table I · Disposed · Class B Common Stock3,453$39.06$134,874108,532.9272Sep 1, 2026
1 filed lot
  • Table I · Class B Common Stock: 3,453 shares at $39.06 · code F · owned after 108,532.9272 ·
Alagirisamy VenkateshEVP: CHIEF OPERATING OFFICERGrant, award, or other acquisition (A)Table II · Acquired · Non-Qualified Stock Option (Right to Buy)135,624Grant, award, or other acquisition (A)135,624Sep 1, 2026
1 filed lot
  • Table II · Non-Qualified Stock Option (Right to Buy): 135,624 shares at — (Grant, award, or other acquisition (A)) · code A · owned after 135,624 ·
Denton David MEVP: CFOGrant, award, or other acquisition (A)Table I · Acquired · Class B Common Stock71,234Grant, award, or other acquisition (A)71,234Sep 1, 2026
1 filed lot
  • Table I · Class B Common Stock: 71,234 shares at — (Grant, award, or other acquisition (A)) · code A · owned after 71,234 ·
Denton David MEVP: CFOGrant, award, or other acquisition (A)Table II · Acquired · Non-Qualified Stock Option (Right to Buy)259,946Grant, award, or other acquisition (A)259,946Sep 1, 2026
1 filed lot
  • Table II · Non-Qualified Stock Option (Right to Buy): 259,946 shares at — (Grant, award, or other acquisition (A)) · code A · owned after 259,946 ·
PARKER MARK GDirector, EXECUTIVE CHAIRMANGrant, award, or other acquisition (A)Table II · Acquired · Non-Qualified Stock Option (Right to Buy)180,832Grant, award, or other acquisition (A)180,832Sep 1, 2026
1 filed lot
  • Table II · Non-Qualified Stock Option (Right to Buy): 180,832 shares at — (Grant, award, or other acquisition (A)) · code A · owned after 180,832 ·
Heinle TreasureEVP: CHIEF PEOPLE OFFICERGrant, award, or other acquisition (A)Table I · Acquired · Class B Common Stock34,069Grant, award, or other acquisition (A)94,165.4162Sep 1, 2026
1 filed lot
  • Table I · Class B Common Stock: 34,069 shares at — (Grant, award, or other acquisition (A)) · code A · owned after 94,165.4162 ·
Heinle TreasureEVP: CHIEF PEOPLE OFFICERPayment of exercise price or tax liability (F)Table I · Disposed · Class B Common Stock3,430$39.06$133,97690,735.4162Sep 1, 2026
1 filed lot
  • Table I · Class B Common Stock: 3,430 shares at $39.06 · code F · owned after 90,735.4162 ·
Heinle TreasureEVP: CHIEF PEOPLE OFFICERGrant, award, or other acquisition (A)Table II · Acquired · Non-Qualified Stock Option (Right to Buy)124,322Grant, award, or other acquisition (A)124,322Sep 1, 2026
1 filed lot
  • Table II · Non-Qualified Stock Option (Right to Buy): 124,322 shares at — (Grant, award, or other acquisition (A)) · code A · owned after 124,322 ·
Montagne AmyPRESIDENT, NIKEGrant, award, or other acquisition (A)Table I · Acquired · Class B Common Stock30,972Grant, award, or other acquisition (A)88,407.9272Sep 1, 2026
1 filed lot
  • Table I · Class B Common Stock: 30,972 shares at — (Grant, award, or other acquisition (A)) · code A · owned after 88,407.9272 ·
Montagne AmyPRESIDENT, NIKEPayment of exercise price or tax liability (F)Table I · Disposed · Class B Common Stock2,647$39.06$103,39285,760.9272Sep 1, 2026
1 filed lot
  • Table I · Class B Common Stock: 2,647 shares at $39.06 · code F · owned after 85,760.9272 ·
Montagne AmyPRESIDENT, NIKEGrant, award, or other acquisition (A)Table II · Acquired · Non-Qualified Stock Option (Right to Buy)113,020Grant, award, or other acquisition (A)113,020Sep 1, 2026
1 filed lot
  • Table II · Non-Qualified Stock Option (Right to Buy): 113,020 shares at — (Grant, award, or other acquisition (A)) · code A · owned after 113,020 ·
McCartney PhilipEVP: CHIEF INN,PROD&DSG OFCRGrant, award, or other acquisition (A)Table I · Acquired · Class B Common Stock30,972Grant, award, or other acquisition (A)83,086.9272Sep 1, 2026
1 filed lot
  • Table I · Class B Common Stock: 30,972 shares at — (Grant, award, or other acquisition (A)) · code A · owned after 83,086.9272 ·
McCartney PhilipEVP: CHIEF INN,PROD&DSG OFCRPayment of exercise price or tax liability (F)Table I · Disposed · Class B Common Stock2,407$39.06$94,01780,679.9272Sep 1, 2026
1 filed lot
  • Table I · Class B Common Stock: 2,407 shares at $39.06 · code F · owned after 80,679.9272 ·
McCartney PhilipEVP: CHIEF INN,PROD&DSG OFCRGrant, award, or other acquisition (A)Table II · Acquired · Non-Qualified Stock Option (Right to Buy)113,020Grant, award, or other acquisition (A)113,020Sep 1, 2026
1 filed lot
  • Table II · Non-Qualified Stock Option (Right to Buy): 113,020 shares at — (Grant, award, or other acquisition (A)) · code A · owned after 113,020 ·
Leinwand RobertEVP: Chief Legal OfficerGrant, award, or other acquisition (A)Table I · Acquired · Class B Common Stock34,069Grant, award, or other acquisition (A)94,834.159Sep 1, 2026
1 filed lot
  • Table I · Class B Common Stock: 34,069 shares at — (Grant, award, or other acquisition (A)) · code A · owned after 94,834.159 ·
Leinwand RobertEVP: Chief Legal OfficerPayment of exercise price or tax liability (F)Table I · Disposed · Class B Common Stock3,430$39.06$133,97691,404.159Sep 1, 2026
1 filed lot
  • Table I · Class B Common Stock: 3,430 shares at $39.06 · code F · owned after 91,404.159 ·
Leinwand RobertEVP: Chief Legal OfficerGrant, award, or other acquisition (A)Table II · Acquired · Non-Qualified Stock Option (Right to Buy)124,322Grant, award, or other acquisition (A)124,322Sep 1, 2026
1 filed lot
  • Table II · Non-Qualified Stock Option (Right to Buy): 124,322 shares at — (Grant, award, or other acquisition (A)) · code A · owned after 124,322 ·
PARKER MARK GDirector, EXECUTIVE CHAIRMANGift (G)Table I · Disposed · Class B Common Stock11,386Gift (G)613,999Aug 14, 2026
1 filed lot
  • Table I · Class B Common Stock: 11,386 shares at — (Gift (G)) · code G · owned after 613,999 ·
Montagne AmyPRESIDENT, NIKEOpen-market or private sale (S)Table I · Disposed · Class B Common Stock4,867$42.05$204,65757,435.9272Aug 7, 2026
1 filed lot
  • Table I · Class B Common Stock: 4,867 shares at $42.05 · code S · owned after 57,435.9272 ·
Leinwand RobertEVP: Chief Legal OfficerOpen-market or private sale (S)Table I · Disposed · Class B Common Stock821$41.60$34,15460,765.159Aug 5, 2026
1 filed lot
  • Table I · Class B Common Stock: 821 shares at $41.60 · code S · owned after 60,765.159 ·
Alagirisamy VenkateshEVP: CHIEF OPERATING OFFICEROpen-market or private sale (S)Table I · Disposed · Class B Common Stock890$41.60$37,02474,819.9272Aug 5, 2026
1 filed lot
  • Table I · Class B Common Stock: 890 shares at $41.60 · code S · owned after 74,819.9272 ·
McCartney PhilipEVP: CHIEF INN,PROD&DSG OFCROpen-market or private sale (S)Table I · Disposed · Class B Common Stock524$41.60$21,79852,114.9272Aug 5, 2026
1 filed lot
  • Table I · Class B Common Stock: 524 shares at $41.60 · code S · owned after 52,114.9272 ·
Friend MatthewEVP: CFOOpen-market or private sale (S)Table I · Disposed · Class B Common Stock2,463$41.60$102,46182,165.1024Aug 5, 2026
1 filed lot
  • Table I · Class B Common Stock: 2,463 shares at $41.60 · code S · owned after 82,165.1024 ·
Montagne AmyPRESIDENT, NIKEPayment of exercise price or tax liability (F)Table I · Disposed · Class B Common Stock578$41.71$24,10862,302.9272Aug 3, 2026
1 filed lot
  • Table I · Class B Common Stock: 578 shares at $41.71 · code F · owned after 62,302.9272 ·
Leinwand RobertEVP: Chief Legal OfficerPayment of exercise price or tax liability (F)Table I · Disposed · Class B Common Stock413$41.71$17,22661,586.159Aug 3, 2026
1 filed lot
  • Table I · Class B Common Stock: 413 shares at $41.71 · code F · owned after 61,586.159 ·
McCartney PhilipEVP: CHIEF INN,PROD&DSG OFCRPayment of exercise price or tax liability (F)Table I · Disposed · Class B Common Stock494$41.71$20,60552,638.9272Aug 3, 2026
1 filed lot
  • Table I · Class B Common Stock: 494 shares at $41.71 · code F · owned after 52,638.9272 ·
Alagirisamy VenkateshEVP: CHIEF OPERATING OFFICERPayment of exercise price or tax liability (F)Table I · Disposed · Class B Common Stock837$41.71$34,91175,709.9272Aug 3, 2026
1 filed lot
  • Table I · Class B Common Stock: 837 shares at $41.71 · code F · owned after 75,709.9272 ·
Friend MatthewEVP: CFOPayment of exercise price or tax liability (F)Table I · Disposed · Class B Common Stock1,239$41.71$51,67984,628.1024Aug 3, 2026
1 filed lot
  • Table I · Class B Common Stock: 1,239 shares at $41.71 · code F · owned after 84,628.1024 ·
PARKER MARK GDirector, EXECUTIVE CHAIRMANGift (G)Table I · Disposed · Class B Common Stock22,230Gift (G)625,385May 14, 2026
1 filed lot
  • Table I · Class B Common Stock: 22,230 shares at — (Gift (G)) · code G · owned after 625,385 ·

Source-event as of . Retrieved .

Track record

How NIKE, Inc.’s moat rated in each of the years we can reconstruct from its filings — scored only on what was knowable at the time — and what its price and returns did afterward. The score never saw a price; the two are joined only in hindsight, for education, not as a signal.

Point-in-time scores 20112025, one methodology version · reconstructed from filings on file each Dec 31 — never with hindsight

Point-in-time Moat Score (dot colored by tier)Indexed price (total-return (dividends reinvested))Rated Wide-moat that year

How to read this: each dot is what the engine would have scored NKE on that December 31; the line below is its total-return price path (dividends reinvested) in the years since.

0406080100WideNarrowShallowNo moatPoint-in-time Moat Score100200500Indexed price · log scale (2012 = 100)201120142017202020232026

Two tracks, one timeline: the score has its own 0–100 scale (top), the price its own 100-based scale (bottom) — never a shared axis. The price path is a total-return (dividends reinvested) index built from the same data the forward returns use; gaps in the score line are years with no reconstructed rating (see the table for why). The Table view carries every value.

What followed, in the years it rated Wide

In the 1 year NKE rated Wide-moat (2015), the median forward total return that followed — measured only after each year’s filings were public — was:

  • 1 year −14% vs the S&P 500’s 12% (price basis) · median over 1 year
  • 3 years 25% vs the S&P 500’s 25% (price basis) · median over 1 year
  • 5 years 141% vs the S&P 500’s 84% (price basis) · median over 1 year

These are medians computed from the data, not a claim about any one year. The company figures are total returns (dividends reinvested); the S&P 500 is the price-only ^GSPC index, which excludes dividends and so understates the index — the gap flatters the company. A quality rating is not a return forecast, and past returns don’t predict future ones. Educational only, not investment advice.

Materials context

Not ranked — NKE doesn’t have enough comparable filing data for a composite score, so we don’t place it on the board.

Materials leaders by Moat Score

  1. #1DECK DECKERS OUTDOOR CORP90.3 out of 100, Wide moatWide moat
  2. #2TPR Tapestry, Inc.90.0 out of 100, Wide moatWide moat
  3. #3WDFC WD-40 COMPANY88.5 out of 100, Wide moatWide moat

All Materials companies on the Index →

Common questions about NKE

Does NIKE, Inc. have an economic moat?
We don't publish a Moat Score for NIKE, Inc. (NKE): its SEC filings don't provide enough comparable data to score at least four of the five filters, and the Index records each gap rather than a guessed number. Missing inputs: returns on capital, balance-sheet safety.
How has NKE's Moat Score changed over time?
The record logs 21 readings since Jul 17, 2026, none with a composite — NKE hasn't had enough comparable filing data to score. No tier changes on record yet. (Methodology or normalizer upgrades on Jul 17, 2026, Jul 20, 2026, Jul 23, 2026, Jul 26, 2026 re-based the score; readings across versions aren't compared.) The history is append-only — readings are only ever added, never rewritten.