The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

AIDX · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

NEO · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

MSS · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

JRSH · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

MeasureAIDXNEOMSSJRSH
Moat Score (0–100)36 (highest)36 (highest)36 (highest)36 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend706078 (highest)43
Pricing power2167 (highest)3515
Returns on capital0060 (highest)
Balance-sheet safety28282860 (highest)
Capital allocation242437 (highest)0
No price dataNo price dataNo price data50% above value if growth stopped today
Market cap$2.7M$1.8BNot reported$58.8M
Moat tierNo moatNo moatNo moatNo moat
Filing dateFY2025FY2025FY2025FY2026