The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same four filters from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

AKA · Consumer Discretionary · Shallow moat

43/ 100
Shallow moat

Doesn't clear the bar

LSEB · Consumer Discretionary · Shallow moat

44/ 100
Shallow moat

Doesn't clear the bar

WMK · Consumer Discretionary · Shallow moat

43/ 100
Shallow moat

Doesn't clear the bar

GPI · Consumer Discretionary · Shallow moat

43/ 100
Shallow moat

Doesn't clear the bar

MeasureAKALSEBWMKGPI
Moat Score (0–100)4344 (highest)4343
Pricing power9293 (highest)4726
Returns on capital502265 (highest)
Balance-sheet safety285573 (highest)40
Capital discipline43 (highest)244040
Margin of safetyNo price dataNo price data78% above value16% below value (highest margin of safety)
Market cap$118.6M$2.1B$3.9B
Moat tierShallow moatShallow moatShallow moatShallow moat
Filings as ofFY2025FY2025FY2025FY2025