The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

ALG · Industrials · Shallow moat

Shallow moat

Doesn't clear the bar

HLF · Industrials · Narrow moat

Narrow moat

Wonderful & reasonably priced

DXPE · Industrials · Shallow moat

Shallow moat

Doesn't clear the bar

GENC · Industrials · Shallow moat

Shallow moat

Doesn't clear the bar

MeasureALGHLFDXPEGENC
Moat Score (0–100)60 (highest)60 (highest)60 (highest)60 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend7223100 (highest)91
Pricing power46100 (highest)4739
Returns on capital36100 (highest)313
Balance-sheet safety751823100 (highest)
Capital allocation705998 (highest)65
54% above value if growth stopped today59% below value if growth stopped today (largest discount to value if growth stopped today)218% above value if growth stopped todayNo price data
Market cap$2.0B$1.2B$2.6BNot reported
Moat tierShallow moatNarrow moatShallow moatShallow moat
Filing dateFY2025FY2025FY2025FY2025