The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

ALSN · Consumer Discretionary · Wide moat

Wide moat

Wonderful & reasonably priced

TSCO · Consumer Discretionary · Wide moat

Wide moat

Wonderful & reasonably priced

FIVE · Consumer Discretionary · Wide moat

Wide moat

On the watchlist

BRC · Consumer Discretionary · Wide moat

Wide moat

On the watchlist

MeasureALSNTSCOFIVEBRC
Moat Score (0–100)85 (highest)85 (highest)85 (highest)85 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend82798493 (highest)
Pricing power81616284 (highest)
Returns on capital97100 (highest)100 (highest)95
Balance-sheet safety8189100 (highest)73
Capital allocation8596 (highest)7980
35% above value if growth stopped today (largest discount to value if growth stopped today)44% above value if growth stopped today298% above value if growth stopped today83% above value if growth stopped today
Market cap$9.3B$17.6B$12.3B$4.0B
Moat tierWide moatWide moatWide moatWide moat
Filing dateFY2025FY2025FY2026FY2026